Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying SEO for developers’. The GSC team says, “Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn’t. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.”  [...]

Automotive SEO focuses on optimizing dealership and auto-related websites to rank higher in local and organic search results. It helps attract buyers by targeting vehicle-specific keywords, locations, and intent-driven searches. Ahrefs has published ‘The Expert-Reviewed Guide to Automotive SEO’. Mateusz Makosiewicz says, “The automotive industry covers a lot of ground: dealerships, repair shops, auto parts sellers, manufacturers, and more. While I’ve focused on SEO tactics that apply universally across most automotive businesses, I’ll call out specific strategies where needed.... [...]

This is a reminder for the Conductor webinar on June 26, 2025. As AI revolutionizes the search landscape, Conductor empowers you with the leading innovation you need to not just survive, but thrive through the uncertainty. Conductor is hosting a webinar, ‘The Future of Search: Navigating AI Disruption to Win in ChatGPT and Beyond’ on Thursday, June 26, 2025, at 1.00 pm EDT. The Conductor team says, “Discover the power of Conductor AI and our new features and capabilities designed to amplify your visibility throughout search, orchestrate optimized content, and supercharge your... [...]

AI Search leverages artificial intelligence to deliver more accurate, context-aware, and personalized search results. It enhances user experience by understanding intent, predicting queries, and refining results in real time. Search Engine Journal is hosting a webinar, ‘The Data Reveals: What It Takes To Win In AI Search’ on Wednesday, July 16, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we dive into what modern brands are doing and how their AEO, GEO, and SEO strategies are directly affecting their visibility on the AI SERP. You’ll learn: Data-backed... [...]

This is a reminder for the SEJ webinar on June 25, 2025. Google’s new AI Mode, powered by Gemini 2.5, transforms Search into an interactive assistant capable of handling complex, multi-part queries with personalized, context-aware responses. Features like Deep Think reasoning, real-time camera input, and Gmail integration make it a powerful tool for research, planning, and decision-making . Search Engine Journal is hosting a webinar, ‘New Google AI Mode: Everything You Need To Know & What To Do Next’ on Wednesday, June 25, 2025, at 2.00 pm ET. The SEJ team says,... [...]

Localization SEO helps businesses optimize their online presence for specific regions, languages, and cultural preferences. It improves visibility in local search results and drives geographically relevant traffic. Ahrefs contributor Mateusz Makosiewicz has published an article featuring 10 real-world lessons on Localization SEO. He says, “Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International... [...]

AI-powered search enhances user experience by delivering more accurate, context-aware results through natural language understanding and machine learning. It enables brands to appear in rich answers and voice search, transforming how users discover content online. Conductor has published an article featuring useful strategies to optimize websites and content for AI-powered search. The Conductor team says, “Improve your content’s visibility in AI search results with these 10 proven strategies, from E-E-A-T principles to schema markup and beyond. With the increasing popularity of AI-powered... [...]

As AI revolutionizes the search landscape, Conductor empowers you with the leading innovation you need to not just survive, but thrive through the uncertainty. Conductor is hosting a webinar, ‘The Future of Search: Navigating AI Disruption to Win in ChatGPT and Beyond’ on Thursday, June 26, 2025, at 1.00 pm EDT. The Conductor team says, “Discover the power of Conductor AI and our new features and capabilities designed to amplify your visibility throughout search, orchestrate optimized content, and supercharge your team’s productivity in the age of AI. Key Takeaways: Industry... [...]

Zero-click searches occur when users get the information they need directly on the search results page without clicking any links. This trend challenges websites to optimize content for featured snippets and other SERP features to maintain visibility. Forrester has published a new article answering the question ‘Will Zero-Click Search Kill My B2B Website?’. John Buten says, “In the fall, we announced that B2B buyer adoption of generative AI was outpacing expectations, with 89% of buyers using genAI in their buying process. Six months later, B2B providers are starting to see... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘What SEOs should know about devs’. The GSC team says, “In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary,... [...]