Dan Ardebili (“Dr Dan”) and Ben Littlefield are back with a revised version of Google Love Their focus is offline local marketing, but many of their techniques apply to online business, too. Their first edition was a big hit, but as Google changed, the methods had to be tweaked, so now they have announced a new version. Their techniques are explained in both video and written instructions. And they describe them as being simple to just copy and paste for your own business. They show: – How to rank a site quickly and easily – What niches to target – How to build digital... [...]

The latest issue of the ‘Wordtracker’ newsletter has been released. The featured article is titled “Why SEO?”. ‘Wordtracker’ Newsletter Contents 213 tips from SMX London 2012 Why SEO? SEO for Beginners  An introduction to basic SEO with Wordtracker’s tools [VIDEO] Live keyword research webinar. ‘Wordtracker’ Newsletter  [...]

Freshinator 3000 is here. This plugin automatically revises all your old posts to include new content. It adds snippets from newer posts that are in the same category as the old post. The result is that all your old posts are now revised and look fresh and new to Google, and, just as important, still make sense to a human reader. The new new content isn’t mingled with the original content, but is placed in a boxed off area in the post where it will be seen as a “sidebar” comment. You choose the position of the new box (e.g., bottom of the post) and a title for the box (e.g.,... [...]

Dan Thies’ latest ‘SEO BrainTrust’ blog post is titled “Video: Google Penguin Webinar w/ Dan, Leslie, and David Harry”. Thies says, “Forget the end of the Mayan calendar on December 21, 2012. The world ended for many businesses — regardless of size — on April 24 when Google announced major changes in their search algorithm, code-named “Penguin”. (A penguin is a flightless marine bird. Don’t let that predict the future of your business!)”. Video: Google Penguin Webinar w/ Dan, Leslie, and David Harry SEO BrainTrust  [...]

Educational institutions inherently have respect by Google. What is found there definitely doesn’t stay there; Google spreads it around. You can let some of this authority rub off on you. Dr. Schenk (a contributor to IM NewsWatch, by the way) has released a WSO in which he is sharing information on high-authority EDU institutions who allow the public (you and me) to created content on their institution website, typically by creating posts on a blog, but sometimes on a wiki. It’s not simply that you can comment on posts other people created; you can post content yourself. Dr. Schenk... [...]

There have been a lot of people who try to tell you how to recover from a penguin kick. But have you heard results that actually brought a site back to its original position or even above that? David saw his site knocked off of page one for many keywords he once ranked for. He tried several solutions proposed in other people’s training. Nothing worked. Then he decided to dig in and not let the penguin win. He found techniques that have worked for him on three independent sites. He figured he was on to something a decided to share with us. You can find all the details here.  [...]

This comprehensive backlinking course has been updated to reflect the latest news out of Google. It’s goal is to get your site to page 1 and keep it there. It teaches evergreen backlinking methods, ones that won’t be invalidated by future changes to Google’s algorithm. It helps you to start slow and build momentum over time, eventually getting into advanced backlinking methods. Backlinkers University is detailed and leads you step by step through the backlinking process. If your SEO skills need a little refresher, check out Backlinkers University here.  [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Pimp your web page titles in 6 easy steps”. Pimp your web page titles in 6 easy steps With all the hype about Google’s latest algorithm updates, it is easy to forget about the basics that are needed to get high rankings. Before you work on the links to your site, your web page basics must be right. For example, the title tag has a very big influence on the search engine positions of a web page. In addition, the title tag is very important because it is the first... [...]

Have trouble knowing what SEO helps and what is considered over-optimization and actually hurts after the Penguin update? You and 10,000 other webmasters are pondering this question. A Kazz has produced a report on the effect of the Penguin changes that will clarify a lot of this for you, and it’s only $7 here.  [...]

Dan Thies’ latest ‘SEO BrainTrust’ blog post is titled “Hit By Penguin? Take the Red Pen Test”. Thies says, “Like a lot of folks in the SEO world, I’ve been analyzing, dissecting, and pondering the significant changes that Google made in April 2012 – from Panda to Penguin and a lot of little things in between. Leslie and I have the good fortune to work with hundreds of clients in our training and coaching programs, which provides us with access to detailed Analytics data on a large number of websites. Within that group, we’ve now identified over two dozen... [...]