Google Search Central has published a new video ‘3 tips for debugging technical problems in Google Search’ explaining how to debug technical problems in Google Search. The GSC team says, “Is your site not indexing on Google Search? In this final episode of SEO Made Easy, Martin Splitt shares three tips for debugging technical problems in Google Search. ” https://www.youtube.com/watch?v=jFeLHfY0xkE [...]
Archive for the 'Search Engine Marketing' Category
Page speed is the time it takes for a page to load in a browser. It’s determined by several factors, including: Page size, Image compression, Site’s server. Google Search Central has published a new video ‘3 ways to improve page speed’ explaining how to improve your page speed. The GSC team says, “Learn some tips for improving your site’s performance. In this episode of SEO Made Easy, Martin Splitt shares 3 tips for making your website more pleasant to use. ” https://www.youtube.com/watch?v=dNKAgBuXLoA [...]
A landing page is a standalone web page that’s designed to persuade users to take a specific action. Landing pages are often used in digital marketing campaigns. AWeber has published ‘Landing page SEO best practices: A step-by-step guide’. Phil Norris says, “Landing pages are fantastic at driving leads and sales, but they’re often not so good at bringing in organic traffic. Why? Because the very factors that help landing pages convert visitors — minimal content, few links, and highly promotional messaging — are pretty much the opposite of what search engines like... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Putting SEO to the test’. The SERP’s Up team says, “Who is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website’s SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when... [...]
Multilingual SEO is the practice of optimizing a website’s content in multiple languages to improve its ranking in local language searches. This can help a website rank for desired keywords in all languages. Wix SEO Hub contributor has published an in-depth article on using implicit search intent for multilingual SEO. Veruska Anconitano says, “Understanding implicit search intent is crucial in SEO (and, arguably, for overall digital marketing as well). But, it becomes even more critical in international SEO because it is closely linked to knowledge of the market and its unique... [...]
Ecommerce search engine optimization (SEO) is the process of optimizing an online store to increase its visibility and sales. Semrush has published ‘Ecommerce SEO: A Simple Guide for Beginners’. Tushar Pol says, “Let’s see the exact tips you need to succeed with ecommerce SEO. 7 Tips for Successful Ecommerce SEO 1. Perform Keyword Research The first step of any ecommerce SEO campaign is to perform keyword research. Keyword research is the process of finding which words or phrases (keywords) people use to search for your products online. You need to use the same keywords to optimize... [...]
The SEO process includes six general phases: Research, including business research, competitor analysis, current state assessment, and keyword searching. Semrush contributor Kari Dearie has published an article featuring seven bad SEO practices and ways to avoid them. She says, “Bad SEO is any practice that hurts your rankings, provides a poor user experience (UX), or goes against Google’s guidelines. These are often outdated SEO practices. But bad SEO can also be accidental. Like your site having lots of duplicate content you didn’t know about. Or, intentional. Like trying to exploit... [...]
Ahrefs has published a new video ‘The Google Loophole That Created Overnight Millionaires’. In this video, you’ll learn about a Google loophole that digital marketers used to make millions of dollars. https://www.youtube.com/watch?v=FrqVe7Rg454 Ahrefs [...]
Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘SEO Memorial Service: A Fond Farewell to Things That Don’t Matter Anymore’ on Thursday, December 14, 2023, at 1.00 pm ET. The CMI team says, “In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: Clear and compelling... [...]
SEO will continue to evolve in 2024, adapting to technological advancements and changing user behaviors. Search Engine Journal has published ‘State of SEO 2024: Disruptions, AI & Content Strategies’. The SEJ team says, “There were three key disruptors to the SEO industry that made the most notable impact: E-E-A-T and content production challenges. SEO professionals reported that content production and strategy are where they focus, and struggle, most in their jobs. Google recently updated its quality rater guidelines, adding experience to expertise, authoritativeness, and... [...]