Identifying competitor’s keywords helps businesses understand market trends and optimize their SEO strategy for better visibility. By analyzing competitor keywords, companies can target high-performing search terms and gain a competitive edge. MOZ contributor Meghan Pahinui has published an article featuring four tips to find a competitor’s keywords. She says, “Before we can identify the keywords our competitors are ranking for, we have to first identify who our competitors are in the first place. When investigating who you’re competing against for space in the SERP, be... [...]

Orbit Media Studios has published a new video ‘B2B Lead Generation School: From First Keyword to Final Conversion’ featuring Andy Crestodina. It covers the following: How to align keyphrases (and search intent) with key pages A breakdown of page layouts and UX elements How to use AI to identify gaps in conversion copywriting How (and where) to add supportive evidence that builds trust with visitors. Orbit Media Studios  [...]

Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently. MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche. He says, “While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and... [...]

Striking Distance Keywords are search terms that rank just outside the top positions in search engine results, typically between positions 11-20. Optimizing content for these keywords can significantly improve visibility and drive more organic traffic with minimal effort. MOZ has published the latest episode of the Whiteboard Friday video ‘Finding Striking Distance Keywords’ featuring Dana DiTomaso. The MOZ team says, “Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard... [...]

ChatGPT streamlines keyword research by generating targeted, high-impact keywords and phrases based on specific niches and audience intent. Its AI-driven insights help optimize content strategies and improve search engine visibility effectively. Search Engine Land contributor Tom Demers has published an article using ChatGPT for keyword research. He says, “If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for other... [...]

Brand keywords are specific terms or phrases directly associated with a brand, such as its name, products, or services. They help improve brand visibility and recognition in search engines and marketing campaigns. Search Engine Journal contributor Mark Sansum has published an article answering the question ‘Should You Be Bidding On Your Brand Keywords In 2025?’. He says, “The most common keyword marketers will include in their strategy is the company name. But depending on search demand, there may be additional keywords that are included. Such as: Brand keyword + product. Brand... [...]

Quality keywords are vital for SEO as they drive targeted traffic by aligning content with user search intent. They enhance visibility, improve rankings, and increase the chances of converting visitors into customers. Semrush has published a new video ‘How to Find the BEST Keywords for SEO for Your Business’. It covers the following: Why Keywords Matter for SEO Example Case: Finding Keywords for Hiking Boots Free Tool from SEMrush: How to Use the Keyword Magic Tool Selecting Keywords that Have the Best Intent Filtering and Finalizing Your Keyword Strategy. Semrush    [...]

Keywords are vital in SEO as they help search engines understand the content of your site, making it easier for users to find you. Strategically placed keywords improve visibility and ranking in search engine results. MOZ contributor Tom Capper has published an article answering the question, ‘How Many Keywords Should You Target?’ He says, “There are three main ways I think we’re turning what should be an involved piece of strategic thinking into tedium. I’ll cover them below, along with what to focus on instead. Quantity vs. quality of keywords If you hit up your favorite... [...]

Trending keywords are vital for SEO as they help drive targeted traffic to websites by aligning content with what users are actively searching for. Using these keywords boosts visibility, improving search engine rankings and increasing online engagement. Ahrefs contributor Si Quan Ong has published an article featuring five ways to find trending keywords for SEO. He says, “Big websites with big budgets—coupled with Google’s current preference for large brands—can make many keywords difficult to rank for. One way in is to identify and rank for trending keywords before these big sites... [...]

Keyword intent reflects the purpose behind a user’s search query, whether it’s informational, navigational, or transactional. Understanding keyword intent helps create content that aligns with user needs, improving search relevance and engagement. MOZ contributor Jo Cameron has published an article answering the question “What Is Keyword Intent and How Does It Impact Your Conversion Rate?”. She says, “There are four primary types of keyword intent: informational, commercial, transactional, and navigational. Informational keyword intent  Users with informational intent... [...]