Google’s search algorithms consider many factors when ranking search results. The weight of each factor depends on the nature of the query. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Google Ranking Factors: What Really Matters Right Now’ featuring Ben Steele. Loren Baker says, “Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter... [...]
Archive for the 'Search Engine Marketing' Category
Surfer has published a new guide called ‘SEO Wrapped by Surfer:Lessons learned in 2023!’. The Surfer team says, “We’ve highlighted the biggest, most important SEO updates in each month this year and broken them down into… ❓ What happened ❓ What we learned ❓ What to do with that information We did all the work and research so you don’t have to!” SEO Wrapped by Surfer:Lessons learned in 2023! Surfer [...]
A sitemap is a file that lists the URLs of a website’s pages. Sitemaps can help search engines understand a website and locate specific pages. They can also help users navigate a website. Google Search Central has published a new video ‘3 tips for setting up a sitemap’ explaining how to setup a sitemap. The GSC team says, “Learn how to set up a sitemap for your website to let Google Search know about all your pages. In this episode of SEO Made Easy, Martin Split shares 3 tips to help make the most out of your sitemaps.” [...]
Everyone who touches your website is on the SEO team. The problem is that most people don’t know they’re on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘Why You Should Switch To An Always-On SEO Auditing Strategy’ featuring Patrick Reinhart. Loren Baker says, “Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help... [...]
From Google’s Search Generative Experience (SGE) to ranking factor changes and other impactful events, the world of SEO has seen plenty of change in 2023. Search Engine Journal is hosting a webinar ‘2023 Google Algorithms & SEO’s Future: Powerful Predictions For 2024’ on Wednesday, December 13, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore the major algorithm updates, shifts in what are (and aren’t) ranking factors, and other impactful SEO events from 2023. We’ll also reveal our top predictions for the key SEO trends, challenges, and... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘5 Soft Skills SEOs Should Build’ featuring Noah Learner. The MOZ team says, “Howdy, Moz fans. Noah Learner, director of Sterling Sky here to talk with you all about five soft skills that I really think every SEO should build. Here’s why. These skills are the skills that are necessary to take your career to any level that you want, really. And these are the things that I really focused on as I was trying to build my own career. And when I looked back, what I found was that these are the ones that contributed... [...]
On-page optimization, also known as on-page SEO, is the practice of optimizing a website’s content to improve its search engine rankings and earn organic traffic. Copyblogger has published ‘On-Page Optimization: A Top Agency’s Guide to Publishing Content for SEO’. Aleks Stoyanov says, “Think about the words you choose when you use a search engine. You want them to be as specific as possible, right? This helps ensure that you’ll find what you need. Well, a search engine’s job is to review content and recognize certain keywords and other on-page SEO elements. They’re... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast ‘The effect of quality on Search’. The Google team says, “In this episode of Search, John and Gary discuss the impact of quality on search results. From sitemaps to scheduling and more, the Google Search team talks about how quality of the page and site plays a role in crawling and indexing, too, besides ranking. Do you need to update your site often or add many links? Tune in and find out on this episode of Search Off the Record!” [...]
Ahrefs has published a new video ‘What Happens to SEO in a Recession (and How to Prepare)?’. The Ahrefs team says, “In this video, we’ll explore the impact of recessions on the SEO landscape and how to overcome the challenges it provides.” Ahrefs [...]
E-E-A-T is an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of guidelines used by Google’s quality raters to evaluate the quality of search results. E-E-A-T is not a ranking factor, but it is part of Google’s Search Quality Evaluator Guidelines (SQEG). The latest The SERP’s Up SEO podcast episode is titled ‘What does good E-E-A-T even mean?’. The WIX SEO Hub team says, “What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’... [...]