The latest ‘Econsultancy’ blog post is titled “What are iBeacons and why they might change marketing?”.

Christopher Ratcliff says, “As a relative newcomer to the digital marketing world, I’ve decided to write a series of ‘beginner’s guides’ to uncover what is meant by certain terms, trends and technological advances in digital; being both a travel guide and a personal investigation.

Here I’ll be answering the following questions: What are iBeacons? What are their practical applications? Are iBeacons better than similar existing technology?

All this in a tone of voice that has been described as both ‘helpful’ and ‘not too rambling’.

Just a cursory glance around the internet and indeed our own blog, throws up a lot of phrases“.

What are iBeacons and why they might change marketing?

‘Econsultancy’ Blog

Sharing is caring