B2B data enrichment enhances business databases by appending accurate, up-to-date details like company size, industry, and contact information. This process improves targeting, personalization, and overall sales and marketing efficiency. 4o Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’. The DMD team says, “In this report you will learn:  What factors are driving the adoption of B2B data enrichment and hygiene solutions? What capabilities do B2B data enrichment and hygiene vendors provide? Does my company need B2B data... [...]

In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event’s possible ROI. MarketingProfs has published a new report, ‘The Ultimate Guide to Trade Show Marketing’. The MarketingProfs team says, “Download The Ultimate Guide to Trade Show Marketing to discover: 6 overlooked KPIs to demonstrate event ROI (and justify the large investment most events require) 5 ways to integrate technology to boost performance across your event management, marketing, and sales teams Event... [...]

The future of B2B content is driven by data-informed storytelling and hyper-personalization, aimed at building deeper client relationships. Interactive formats and thought leadership will play key roles in capturing attention and driving conversions. MarketingProfs has published a new report, ‘The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era’. The MarketingProfs team says, “Content marketing was barely paying for itself in 2019, according to Walker Sands research. But a lot has changed. SEO content, blogs, and trade journals have increased... [...]

Digital Marketing Depot has published a new guide, ‘Building the AI feedback loop for PPC’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape. This report from Cint... [...]

Forbes contributor Krystle M. Davis has published an article featuring 20 facts and figures one should know when marketing to women. She says, “Women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand how cultural shifts affect this diverse group. Here are a few key facts to know before you launch a campaign targeted to women: Leadership, Wealth and Work Women make up 25% of C-level executives at the top 1,000 U.S. companies (by revenue), according... [...]

The WordPress robots.txt file guides search engine crawlers on which parts of a website to index or ignore. Proper configuration helps improve SEO by controlling crawler access and optimizing site performance. Search Engine Journal has published a new article answering the question ‘WordPress Robots.txt: What Should You Include?’. Alex Moss says, “The humble robots.txt file often sits quietly in the background of a WordPress site, but the default is somewhat basic out of the box and, of course, doesn’t contribute towards any customized directives you may want to adopt. No... [...]

Digital Marketing Depot has published ‘What Does The Market Research Industry Make of AI and Synthetic Data?’. The DMD team says, “AI + Synthetic data are here. But how do market research professionals feel about it? Cint surveyed 200 market researchers to unpack their thoughts on the topic and understand how, where and why it is being used. A global panel of respondents — reflecting Cint’s global reach as a marketplace — were asked to respond to a survey regarding their usage of AI and synthetic data, and their outlook on those shifts in the market research landscape. This... [...]

Creative optimization is increasingly essential to campaign performance—but many advertisers are still using outdated tools and fragmented workflows. As customer journeys grow more complex, marketers need new strategies to scale production, test effectively, and manage creative from start to finish. Adweek is hosting a webinar,’ Maximize Creative Impact Across Channels’ on Tuesday, May 20, 2025, at 1.00 pm ET. The Adweek team says, “Join expert from Adobe Advertising to explore how advertisers are evolving their approach to creative and media. You’ll learn how updated... [...]

In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are using automation to simplify partner payouts, track performance... [...]

B2B landing pages are crucial for capturing the attention of decision-makers and driving qualified leads by offering clear, targeted value propositions. They streamline the buyer’s journey, making it easier to convert interest into actionable business opportunities. The latest ‘Exposure Ninja’ video is titled ‘How To Create High Converting B2B Landing Pages in 2025’. This video covers the following: The exact anatomy of high-converting B2B landing pages based on real-world examples from business insurance and waste management (including how Clearabee’s... [...]