To make your blog popular it is important that the search engines like it. With quality content you can always get your blog indexed in the search engines but with rising competition you need to go beyond the creation of content for good SEO rankings. To help bloggers learn how search engines optimize their blogs, HubSpot columnist Lindsay Kolowich has published an article. She has also discussed the ten strategies for effective SEO. On focusing the long-tail keywords, Kolowich says, “Optimizing your blog posts for keywords is not about incorporating as many keywords into your posts as... [...]

Keeping you blog popular among the readers is a challenging job. Constant content creation that is loved by the readers is the best way to keep it popular. Copyblogger writer Sonia Simone has shared seven tips to help you keep your blog posts growing. Simon says, “Here are the steps I follow. You can use this simple process to write as many blog posts as you need, without tears or frustration. Instead of thinking like a magician pulling a rabbit out of a hat, think like a gardener. 1. Start lots of seedlings Any time you sit down to write without a solid idea of what you’ll be writing about,... [...]

Blogging connects you with your customers and helps you keep them updated with your products and services. It is also an authentic channel from which new prospects can discover your presence. HubSpot’s Sophia Bernazzani has shared fourteen useful tips to create great blog posts. Bernazzani says, “I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. It starts with drinking seltzer and listening to instrumental pop music, and it usually ends with a finished article. But I wondered if others might have better strategies... [...]

Offering fresh and relevant content is a way to attract more and more visitors to your blogs. You can produce great content by mastering the art of persuasion and with clear writing. HubSpot columnist Clifford Chi has shared eight tips to create great content for your blogs. Chi says, “If you’re just starting out with blogging and struggling to produce something you’re truly proud of, don’t get discouraged. You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn’t hurt). You can... [...]

MOZ Whiteboard Friday video is out today. In the video Rand Fishkin addresses the topic of crafting a perfect blog post and considering its length and publishing. The MOZ team says, “The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for in a successful publishing strategy”. The... [...]

Creative and informative blog posts help your stay in touch with the prospects and clients. Along with email, blogging is one of the most useful marketing tactics we have been using for a long. HubSpot’s Rachel Leist has published six steps to help marketers come out with great blog posts. Leist says, “With all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog... [...]

In the era of content marketing, blogs are placed as frontrunners for sharing the created content and making people revisit your web presence. Copyblogger’s Stefanie Flaxman has published a small guide to use blogging for business. Flaxman says, “If you delay publishing your writing — while you try to improve your content before anyone else reads it — you are likely trying to avoid criticism. The false belief associated with perfectionism is that if everything is “just right,” you’ll protect yourself from someone pointing out something you did wrong or something they don’t... [...]

It is utmost important to research a topic before starting your blog. Right focus in the blogging journey can earn you fame in this domain. HubSpot’s Clifford Chi has shared six data-driven tips to choose a blog topic. Chi says, “Analyzing audience data before ideation is crucial for crafting desirable content. Let’s read on to learn six data-driven tactics for choosing the topics your audience actually desires. 1) Find Out What Already Works for You The most accessible data source that can inform your blog strategy are your own metrics. You just need to tag each of your blog... [...]

Blogging is a continuous process and so sometimes could be boring and seem like a tedious job. Copyblogger writer Sonia Simone has shared ten tips to make your blogging journey enjoyable and help improve your blog. Simone says, “Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back. 1. Read outside your topic When you’re mastering a new subject, it’s only natural to immerse yourself in it. You’ll read, watch, and listen to content obsessively while you pick up nuances and new ideas. It’s a bit of a honeymoon... [...]

Blogging is the best way for promoting your content and persuading people to become your clients. More than 75% of North American B2B and B2C content marketers use blogging as a content marketing tactic. Of course, all marketers do not achieve success in application of blogging to enhance their marketing. CMI’s Jodi Harris has listed five problems that marketers face while using blogs for promotion. She has also presented solutions to each of the five problems. Addressing problem#1 of inconsistent schedule, Harris says, “Great blog content should be like an eagerly anticipated gift... [...]