Solution selling focuses on understanding a customer’s specific problems and offering tailored solutions rather than just products or features. It builds trust and long-term value by aligning offerings with the buyer’s unique needs and goals. Ask ChatGPT HubSpot has published a new guide, ‘Solution selling: What it is and how I do it effectively’. Davidson Hang says, “In strategic selling, there’s a concept called point of view, which means having a hypothesis based on your research and understanding what keeps your prospect up at night. It’s about using relevant... [...]

Are you ready to dive into the world of easily selling digital products online? Ebook Cash Bundle gives you access to a colossal bundle of over 2,000 high-quality PLR eBooks, all ready for you to sell immediately. Whether you choose to keep them as they are or add your personal touch with your name, company, or brand, the choice is yours. Why waste time creating content from scratch when you can start selling these complete products today on platforms like Etsy, Fiverr, Amazon, or your own website? There’s no need to hire freelancers or deal with the hassle of content creation. It’s... [...]

The latest Ahrefs Podcast episode is titled ‘If Your Marketing Isn’t Bold Enough AI WILL Replace You’ featuring Mark Schaefer. This episode covers the following: The Concept of Audacious Marketing How to Out-Human the Machines How a $1500 Pig Became a Marketing Sensation Breaking Bad Rules for Good Reasons Creating Awe to Break the Pandemic of Dull. Ahrefs    [...]

Generative Engine Optimization (GEO) focuses on optimizing content for AI-powered search engines that generate answers rather than display traditional links. It emphasizes high-quality, structured, and authoritative content designed to be surfaced by generative AI tools. Search Engine Journal has published a new guide, ‘How To Win In Generative Engine Optimization (GEO)’. Malte Landwehr says, “Think of experiences you wouldn’t reasonably expect to find directly in ChatGPT or similar systems: Engaging content like a 3D tour of the Louvre or a virtual reality concert. Live data like... [...]

Even in an AI-driven search landscape, SEO is crucial for enhancing content visibility, trust, and authority. Optimizing for intent, structure, and AI-generated overviews ensures sustained organic reach and business impact. Search Engine Journal contributor Winston Burton has published an article featuring five ways to prove the real value of SEO in the AI era. He says, “As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO strategies to stay competitive. Instead of focusing solely on traditional SEO... [...]

Ahrefs contributors Si Quan Ong and Xibeijia Guan have published an article answering the question, ‘Does Ranking Higher on Google Mean You’ll Get Cited in AI Overviews?’. They say, “If you rank well in traditional search results, does that mean you’ll get cited in AI Overviews? We decided to find out. Methodology We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship between: Where websites ranked in Google’s traditional... [...]

The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham. This episode covers the following: The Power of Humor in B2B Marketing Measuring ROI in Social Media Strategies How Much Does It Cost to Create This Type of Content? Finding and Hiring Talent for Content Creation Integrating Humor with Project Management Software. Ahrefs    [...]

Despite widespread predictions of AI fatigue, B2C marketers remain overwhelmingly bullish on artificial intelligence, with enthusiasm and investment reaching new heights in the last year. Digital Marketing Depot has published ‘The State of AI in B2C Digital Marketing Report’. The DMD team says, “This comprehensive survey of 600 marketing professionals reveals that AI has not only met expectations but consistently exceeded them, driving unprecedented ROI and fundamentally reshaping how marketers operate. The data shows a dramatic shift toward executive ownership of AI initiatives,... [...]

Email newsletters are a powerful tool for maintaining regular communication with your audience, keeping them informed and engaged. They help build brand loyalty, drive website traffic, and promote key updates or offerings directly to subscribers’ inboxes. Digital Marketing Institute has published ‘The Marketer’s Guide to Creating Great Email Newsletters’. Clodagh O’Brien says, “With so much content online, it can be a challenge for brands to get seen by consumers. This means companies are struggling to attract and engage customers leading to lost revenue and a high churn... [...]

The latest Ahrefs Podcast episode is titled ‘Unpacking the Social Media Playbook of a $4B brand’ featuring Chris Cunningham. This episode covers the following: The Power of Humor in B2B Marketing Measuring ROI in Social Media Strategies How Much Does It Cost to Create This Type of Content? Finding and Hiring Talent for Content Creation Integrating Humor with Project Management Software The Creative Process: From Ideas to Execution Using Trial Reels to Test Impact Brainstorming Creative Ideas Balancing Fun and Product Promotion. Ahrefs    [...]