Market research is crucial in marketing as it helps businesses understand consumer needs, market trends, and competitive landscapes, enabling data-driven decision-making. It minimizes risks, enhances targeting strategies, and improves product positioning for maximum impact. 4o HubSpot contributor Shadrack Wanjohi has published an article featuring useful strategies to do market research to better understand your target customers. She says, “In this guide, I’m going to walk you through how to do market research for a business plan, whether you’re an experienced researcher or a newbie,... [...]

The latest Ahrefs Podcast episode is titled ‘Little-known PPC & SEO tips from (ex-)Director of Growth @ Webflow’ featuring Tim Dalrymple. This episode covers the following: What is growth marketing (and how it differs from brand marketing) Where growth marketing sits on the org chart Tracking view-through conversions through YouTube Geolift tests: why you want them and how to do them Why platforms claim attribution. Ahrefs    [...]

Semrush contributor Rachel Handley has published an article featuring the nine review platforms for businesses in 2025. She says, “Review platforms can help you build trust with your audience, improve online visibility, and gain a competitive edge. To choose the right review platform(s) for your business, consider: Which platforms are popular with your target audience How much effort and expense is needed to remain active on each platform What features you want from your chosen platform(s)—e.g., review widgets We’ve rounded up some of the best online review platforms to help you make... [...]

Viral marketing leverages compelling, shareable content to rapidly spread brand awareness through social media and word-of-mouth. It thrives on emotional appeal, creativity, and timing to engage audiences and spark organic growth. The latest Ahrefs Podcast episode is titled ‘This is how viral marketing really works’ featuring Delbert Ty. This episode covers the following: Three biggest marketing campaigns Vandalizing a billboard Buying out telco contracts (failed) Coffee Meets Bagel tells users to leave “Free money” from a vending machine The cost (not in $$$) of viral... [...]

Local SEO Schema helps businesses enhance their search visibility by providing structured data that improves how search engines understand location-based information. Implementing LocalBusiness schema markup can boost local rankings, increase click-through rates, and display rich snippets like business hours, reviews, and addresses in search results. Search Engine Journal has published ‘Local SEO Schema: A Complete Guide To Local Structured Data & Rich Results’. Chelsea Alves says, “This guide will equip you with actionable knowledge to use structured data markup to boost... [...]

Cloudflare 301 TrainingCloudflare 301 shows you how to use Cloudflare, the freemium website security and speed solution. You really need to use Cloudflare to stand between your website and your end users. It is a CDN (“Content Delivery Network”). It’s available at no charge and keeps scammers from taking over your site. Not only that; it has servers around the world, and your visitors will actually visit the copy of your site on the server that is geographically closest to them, which speeds up delivery of your content to them. There is a free version of Cloudflare as well as... [...]

The latest Ahrefs Podcast episode is titled ‘Why marketing is a good skillset for a founder’ featuring Magnus Grimeland. This episode covers the following: Why are people more important than ideas? Examples of iterating on ideas Hipster, Hacker, Hustler vs. Spike, Drive, Grit Can marketers be good founders The role of marketing in zero-day investments What do experts get out of advising zero-day startups? The first marketing steps for any startup. Ahrefs    [...]

Neil Patel has published an article on how marketers spend their money in 2025 based on a survey of 11,093 marketers. He says, “44% of marketers plan to increase their SEO budget. The number 1 reason was that most marketers believe SEO is still alive and doing well, as AI results haven’t affected most people’s traffic drastically. As for the 39% that plan to keep it the same, the number 1 reason was because it is working. And for the 17% decrease, there were a few reasons… The fear of algorithm changes, which they didn’t like how their traffic could go up or down, and they have mainly... [...]

CloudBuddy AI has just been launched, prompting many users of other storage systems to migrate their data and media to this cutting-edge storage solution. Once people see CloudBuddy AI in action, they often find themselves canceling their subscriptions to popular services like Dropbox, Wistia, Amazon S3, Google Drive, and similar platforms. The developers of this new cloud storage system call it The Future of Cloud Storage. CloudBuddy AI is a newly designed cloud storage service, offering the ability to store, backup, share, and host files, videos, and audio on ultra-fast servers for a lifetime,... [...]

The latest Ahrefs Podcast episode is titled ‘Why marketing is a good skillset for a founder’ featuring Magnus Grimeland. This episode covers the following: Why are people more important than ideas? Examples of iterating on ideas Hipster, Hacker, Hustler vs. Spike, Drive, Grit Can marketers be good founders The role of marketing in zero-day investments What do experts get out of advising zero-day startups? Borrowing other people’s platforms The first marketing steps for any startup. Ahrefs    [...]