Social media advertising allows businesses to target specific audiences with tailored ads across platforms like Facebook, Instagram, and LinkedIn. It’s a cost-effective way to boost brand visibility, drive engagement, and generate leads. HubSpot contributor Kristen Baker has published an article featuring useful tips to master the basics of social media advertising. She says, “Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users? Or that there are over 2 billion monthly active Instagram users? And did you know 83% of marketers report... [...]

Great website content is crucial for capturing visitor attention and conveying your brand’s message effectively. It boosts SEO, builds credibility, and drives user engagement and conversions. Semrush contributor Carlos Silva has published an article featuring 10 tips for writing great website content in 2025. He says, “Website content is any text, image, video, and audio elements on a website. Done well, it helps attract, inform, and engage prospects who land on your site. And encourages them to take desired actions, like signing up for a newsletter. Over time, this content can help... [...]

Social media marketing is vital for building brand awareness and engaging directly with target audiences. It helps businesses reach a wider audience, drive traffic, and foster customer loyalty through consistent online presence. HubSpot contributor Ryan Scott has published an article featuring 33 social media marketing resources for beginners. He says, “One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing: 1. Social Media Examiner Since... [...]

Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty. The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring Borko Kovacevic. This episode covers the following: Why podcasting is shifting from audio-only to video—and how YouTube is winning the game How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients... [...]

ChannelBuilderAI lets you tap into a growing video trend, “Faceless Videos”; that is, videos without a person appearing in the video. There’s a voiceover, perhaps some charts, and perhaps some animation, but no human spokesperson. If you are looking for the easiest way to drive traffic and boost sales using AI technology, the rise of faceless, AI-created TikTok and YouTube channels might be just what you need. Imagine automating your content creation to a high degree, making managing it a breeze. That’s what ChannelBuilderAI is all about. However, creating exceptional faceless... [...]

The latest Ahrefs Podcast episode is titled ‘Stand out in a crowded market (4-STEP PROCESS)’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach The book that cost him $36,000. Ahrefs    [...]

Email Subscriber Retention Strategies, just released by Content Sparks, is designed to address the critical issue of subscriber retention in email marketing. This course equips coaches, consultants, and service providers with the tools and strategies necessary to keep subscribers engaged and transform their email lists into valuable marketing assets. As with almost all of the content by Content Sparks, this course comes with PLR. You can put your name, the name of your company, or both on it to claim it as your own. You can sell it, teach it, record it, translate it, etc. The only thing you can’t... [...]

Visual storytelling is the art of conveying a narrative through images, videos, or graphics, engaging viewers emotionally and intellectually. It combines design, content, and context to communicate messages more effectively than words alone. Content Marketing Institute has published an article featuring five visual storytelling trends shaping content marketing in 2025. Valerie Kakovkina says, “Let’s explore five visual storytelling trends shaping content marketing in 2025, identified in interviews with the 99designs by Vista community and other marketing experts. (VistaPrint, the company... [...]

In 2025, technology services are increasingly driven by AI, automation, and cloud-native solutions, enabling smarter, faster operations across industries. Businesses rely on agile, scalable tech services to innovate, enhance security, and deliver seamless digital experiences. Forrester has published a new report ‘Four Forces Shape Technology Services In 2025’. Ted Schadler says, “Generative AI (genAI) and agentic workflows are roiling technology services markets, overturning 15 years of stability in the business model. The age of time-and-materials pricing, agnostic technology... [...]

The latest Ahrefs Podcast episode is titled ‘The 4-step process to STAND OUT’ featuring Louis Grenier. This episode covers the following: How do you know if your positioning is bad? Positiong vs product-market fit Step 1: Insight foraging Step 2: Unique positioning Step 3: Creating a distinctive brand Step 4: Continuous reach. Ahrefs    [...]