Social Media Examiner has published a new video ‘How to Get Started With Marketing Analytics: A 5-Step Framework’ to help you improve your marketing performance with marketing analysis. The SME team says, “Want to better understand if your marketing is working? Need to do more with marketing analytics? Measurement marketing expert Chris Mercer shares his 5-step framework for marketing analysis that won’t waste your valuable time. You’ll learn how to plan and build systems that deliver key data you can use to effectively forecast and optimize your marketing efforts”. Watch... [...]

Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand what type of content and marketing messages make your customers respond and become fans. You can use this type of information to come up with offers, products and services that your customers will gravitate toward. Do you want the power of Goggle’s... [...]

The Entrepreneur Magazine team has published a video on ‘Utilizing Data to Understand Your Audience and Turn Its Members Into Super Fans’ featuring David Meltzer. Entrepreneur team says, “With more sports fans streaming content than ever before, teams and leagues have been forced to change their approach to distribution based on consumer habits. Formula 1 put a newfound emphasis on aggregating data on F1 fans and sports fans alike, using it to improve the experience of the more than 500 million Formula 1 fans worldwide. Global Research Director Matt Roberts is leading the charge,... [...]

Data is at the core of any business and marketing is not an exception. In marketing, data analysis and interpretation help us stay focused on the efforts we should put in. Econsultancy columnist Jeff Rajeck has shared three trends that are driving the marketing analytics in 2018. On ‘Marketing analysts will need to use many new data sources’, Rajeck says, ” Traditionally, business decisions in many organisations were powered by marketing analytics which relied on big, centralized-managed data servers or data warehouses. According to David, though, things have been changing recently... [...]

Providing a great customer experience and achieving customer satisfaction is a priority for all businesses. Analysis and interpretation of data can help you achieve a greater level in terms of customer satisfaction. Econsultancy columnist Jeff Rajeck has shared four ways to optimize customer experience using data & analytics. On collecting more and more days, Rajeck says, “In the discussions, marketers spoke about their experiences of using data and analytics to improve their customer experience, yet not a single participant complained about having ‘too much data’. The reason... [...]

Predictive analytics, a branch of advanced analytics techniques uses data mining, statistics, modeling, machine learning, and artificial intelligence to analyze current data to make predictions about future. It helps marketers plan out themselves for the future trends. Forbes contributor Kimberly A. Whitler has interviewed Shari Johnston, SVP and Head of Marketing at Radius, on how to use predictive analysis in marketing. Johnston has shared five ways for the marketers to use predictive analytics. Johnston says, “Predictive analytics is a tool that enables marketers to improve their go-to-market... [...]

In your business, competitive analysis help you identify your competitors and evaluate their strategies to determine their strengths and weaknesses related to your own product and services. HubSpot columnist Christine White has published 57 questions to help marketers start competitive analysis. White says, “Every brand can benefit from regular competitor analysis. By performing a competitor analysis, you’ll be able to: Identify gaps in the market Develop new products and services Uncover market trends Market and sell more effectively How to Identify Your True Competition First,... [...]

In marketing, performance analysis of your campaigns helps your find out its effectiveness. Such analysis helps you plan out your further campaigns. In the process of marketing campaign analysis marketers make mistakes sometimes which leads to wrong interpretations. Entrepreneur’s VIP contributor Jayson DeMers has shared seven most common marketing analysis mistakes that new marketers make. DeMers says, “The process of analysis is arguably the most important element of any marketing campaign. You can gather as much data as you want, but unless you’re analyzing it effectively, it won’t... [...]

Forrester is hosting a webinar on ‘Predictive Marketing Analytics: Vendor Capabilities And Buyer Considerations’ on Tuesday, September 12 at 1.00 am ET. This webinar will highlight the importance of predictive analysis and how it is important for B2B marketers. The Forrester team says, “Predictive marketing analytics (PMA) for B2B marketers is a rapidly changing market with diverse service providers whose offerings are not as homogeneous as one might assume. As such, business requirements for buying firms require careful examination to achieve the right match. Drawing from The... [...]

Econsultancy is hosting a webinar on ‘Measurement & Analytics: Trends, Data and Best Practice’ on Thursday, September 28, 2017 at 9.00 pm EST. The Econsultancy team says, “Econsultancy’s Trends Webinar for September 2017 looks at emerging trends, case studies and the state of Measurement & Analytics. This insight will come from Econsultancy’s own research along with collated third-party data and statistics, hosted by our in-house research analyst, Sean Donnelly”. ‘Measurement & Analytics‘ Webinar  [...]