If you’re running branded paid search campaigns, you might unknowingly be competing with yourself. This overlooked issue within Google Ads can silently drain budgets in many industries, and most advertisers aren’t even aware it’s happening. Search Engine Journal is hosting a webinar, ‘The Hidden Cost Of Google Ads: Stop Wasting Budget Bidding Against Yourself’ on Thursday, July 17, 2025, at 2.00 pm ET. The SEJ team says, “Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary... [...]

Audience-centric intelligence focuses on gathering and analyzing data to deeply understand audience behavior, preferences, and needs. It enables marketers to create more personalized, relevant, and effective campaigns. EMARKETER is hosting a webinar, ‘Audience-Centric Intelligence: Using Shopper Audiences to Improve Performance’ on Wednesday, June 25, 2025, at 2.00 pm ET. The EMARKETER team says, “First-party customer data is key to understanding the modern shopper journey and identifying, engaging, and converting target audiences. Join us live for an exclusive webinar,... [...]

Ad measurement is crucial for evaluating the effectiveness of marketing campaigns and optimizing ROI. It provides insights into audience behavior, helping brands make data-driven decisions for better targeting and performance. EMARKETER is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 23, 2025, at 2.00 pm ET. The EMARKETER team says, “Ad budgets are under more scrutiny than ever, and it’s time to ditch the metrics that don’t show marketing as an investment that drives business results. In this Tech-Talk Webinar, GroundTruth and... [...]

Google Ads benchmarks provide average metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate across industries, helping marketers assess performance. Understanding these benchmarks allows businesses to set realistic goals and optimize ad spend effectively. Search Engine Journal has published a new article answering the question, ‘What Are Good Google Ads Benchmarks In 2025?’. Brooke Osmundson says, “Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good... [...]

Campaign-specific goals in Google Ads help tailor your ad strategy to achieve precise outcomes like website traffic, lead generation, or sales. Setting clear goals ensures your campaigns are optimized for the right audience, bidding, and ad formats. Search Engine Land contributor Heather Brousell has published an article answering the question ‘Why campaign-specific goals matter in Google Ads?’. She says, “Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole... [...]

Effective PPC keyword research for Google Ads involves identifying high-intent search terms that align with user intent and campaign goals. Using tools like Google Keyword Planner helps uncover valuable opportunities to maximize ROI and reduce wasted spend. Ahrefs has published ‘PPC Keyword Research for Google Ads: A First-Timer’s Guide’. Mateusz Makosiewicz says, “PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid... [...]

This is a reminder for the SEJ webinar on April 30, 2025. ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET. The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)? Are you using value-based bidding to... [...]

Google advertising in 2025 focuses on AI-driven automation, personalized targeting, and privacy-compliant strategies. Marketers must optimize for Performance Max, voice search, and evolving ad formats to stay competitive. Search Engine Journal contributor Brooke Osmundson has published an article featuring the 2025 advertising priorities listed by Google’s VP of Ads and Commerce. She says, “In Srinivasan’s letter to the industry, she summed up Google’s main priorities into these categories: AI and personalization YouTube’s engaged audiences New ways to search AI-Driven Personalization... [...]

ROAS (Return on Ad Spend) measures the revenue earned for every dollar spent on advertising. It helps businesses evaluate the effectiveness and profitability of their marketing campaigns. 4o Search Engine Journal is hosting a webinar, ‘Beyond ROAS: Aligning Google Ads With Your True Business Objectives’ on Wednesday, April 30, 2025, at 2.00 pm ET. The SEJ team says, “What if your Google Ads strategy could align with lifetime value, not just cost per acquisition (CPA)? Are you using value-based bidding to its full potential? If not, don’t worry. In this upcoming... [...]

This is a reminder for the DMD webinar on April 17, 2025. Google Ads is a powerful advertising platform that helps businesses reach targeted audiences through search, display, and video campaigns. With precise targeting and real-time analytics, it maximizes visibility and conversions. 4o Digital Marketing Depot is hosting a webinar ‘The Hidden Cost of Google Ads’ on Thursday, April 17, 2025, at 1.00 pm EDT. The DMI team says, “Are you paying too much for branded search ads, even with no competition? A flaw in Google Ads could be causing you to bid against yourself—leading to... [...]