AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that can learn, reason, and make decisions. It powers applications like virtual assistants, recommendation systems, and predictive analytics across industries. Do you like this personality? Search Engine Land contributor Edna Chavira has published an article highlighting how AI overviews are reshaping Google search. She says, “Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘SEO for photographers: websites, social media, and Google Search’. The GSC team says, “In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you’re a professional photographer... [...]

Content Marketing Institute has published a new video, ‘Love Is Blind, but marketing shouldn’t be’. The CMI team says, “Love Is Blind, the popular Netflix dating show, is a lot like marketing. The daters make a mistake that too many marketers do too — thinking people travel a linear path. So, to help her professional peers, Ahava masterfully marries Love is Blind and marketing lessons into a Content Marketing World presentation: Is Love Blind? Crafting Content Relationships That Last. She entertains as she talks about how to embrace the chaotic buyer’s journey, how organizations... [...]

Content Marketing Institute has published a new video, ‘4 Ideas To Combat the Shape-Shifting Google Beast’. The CMI team says, “How do you keep up with the unprecedented changes in search algorithms that seem to favor zero clicks, artificial intelligence overviews, and bigger brands? Delve into these four suggestions, which don’t all revolve around Google from Ali Orlando Wert, director of content marketing and brand at Databox: Build a content strategy unique to your business. Invest in brand authority. Reduce reliance on search engine optimization with a diversified brand... [...]

Ahrefs contributor has published an article explaining Google’s free SEO tools. Ryan Law says, “Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the first place we look for performance data. Here’s what each of Google’s free SEO tools does, when to use it, and... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it’s time to hire... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances – rather than hinders – your website’s search performance. ”  [...]

Web Guide is a Search Labs experiment from Google (launched July 24, 2025) that leverages a custom‑trained Gemini AI to reorganize search result pages. Instead of the traditional list of “blue links,” Web Guide groups related links under AI‑generated headings with short summaries to help users explore broader topics efficiently Google’s Austin Wu says, “We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages. Web Guide groups web links in helpful ways — like pages... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk... [...]

MOZ contributor John Iwuozor has published an article on adjusting content strategy for Google’s AI mode. He says, “No matter how well you engineer your content for AI systems, you can’t optimize your way into authority without broader brand recognition. According to Google’s AI Mode patent, the system evaluates search behavior alongside a wider range of signals in its ecosystem. This includes brand presence across YouTube, Gmail, Chrome, Maps, and anywhere a user might engage with your brand. The old SEO logic followed a simple path: create content, get traffic, and build brand. That... [...]