Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience. The latest ‘Exposure Ninja’ video is titled ‘How To Rank in Google’s AI Mode’. This video covers the following: Why branded web mentions are the strongest correlation factor for AI search visibility (backed by new Ahrefs data) How AI tools form brand associations through “embeddings” and learned patterns The... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying SEO for developers’. The GSC team says, “Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn’t. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.”  [...]

Google’s “AI Mode” leverages advanced machine learning to personalize search results, ads, and user interactions across its ecosystem. It enhances efficiency by predicting user intent and automating tasks for a smarter, faster digital experience. The latest ‘Exposure Ninja’ video is titled ‘Google’s “AI Mode” — A First Look (and How It Works)’. This video covers the following: The hidden mechanics behind AI Mode’s “query fan out technique” — how it breaks complex questions into multiple sub-queries... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘What SEOs should know about devs’. The GSC team says, “In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary,... [...]

Googlebot crawling is the process by which Google’s web crawler systematically browses the internet to index website content. It helps ensure web pages appear in search results by regularly updating Google’s database with new or updated pages. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Googlebot Crawls the Web’. The GSC team says, “In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present,... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Debugging the Internet: HTTP, TCP, and You’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter,... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Launching Search Central Live Deep Dive’. The GSC team says, “In this episode of Search Off the Record, Google’s Martin Splitt, Cherry, and Gary Illyes discuss the exciting expansion of Search Central Live with the introduction of Search Central Live Deep Dive. They share the history of Search Central events, the inspiration behind creating a more advanced, multi-day experience, and how community feedback helped shape the new format. Cherry explains how the Deep Dive... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How are web standards made?’. The GSC team says, “Ever wondered how web standards are made? Martin and Gary from Google Search take you behind the scenes of the internet’s governing bodies. From the IETF to the W3C, learn about the consensus-driven processes that shape the web. Find out why these standards are crucial for ensuring a consistent and reliable online experience.”  [...]

Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance. Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’. He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context... [...]

Google Shopping Product Feed Optimization ensures product listings are accurate, relevant, and high-quality to improve visibility and conversions. Optimizing titles, descriptions, images, and attributes enhances rankings and ad performance. Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 Google shopping product feed optimization tips and tricks. She says, “Unlike traditional search ads, where keywords dictate targeting, Shopping campaigns rely on your product feed. The quality, accuracy, and completeness of your product data determine how often and... [...]