Ahrefs contributor has published an article explaining Google’s free SEO tools. Ryan Law says, “Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime. Every SEO—whether beginner or expert—uses Google’s free tools in some capacity. They’re widely accessible, they offer a glimpse into how Google’s search and advertising systems work, and they’re often the first place we look for performance data. Here’s what each of Google’s free SEO tools does, when to use it, and... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk SEO myths and explain when it’s time to hire... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How does CSS affect SEO?’. The GSC team says, “Martin and John dive into the world of CSS and explore its connection to SEO. Discover why CSS files matter for SEO, how modern CSS frameworks impact pages, and the SEO implications of CSS class names and pseudo elements. Moreover, learn practical tips for ensuring your CSS enhances – rather than hinders – your website’s search performance. ”  [...]

Web Guide is a Search Labs experiment from Google (launched July 24, 2025) that leverages a custom‑trained Gemini AI to reorganize search result pages. Instead of the traditional list of “blue links,” Web Guide groups related links under AI‑generated headings with short summaries to help users explore broader topics efficiently Google’s Austin Wu says, “We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize the search results page, making it easier to find information and web pages. Web Guide groups web links in helpful ways — like pages... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Are you a developer or small business owner struggling with Search Engine Optimization (SEO)? In this episode of Search Off the Record, Google Search Advocates John Mueller and Martin Splitt break down the essentials of SEO for small businesses. Learn practical tips for understanding your target audience, crafting a content strategy, and measuring your SEO efforts. They debunk... [...]

MOZ contributor John Iwuozor has published an article on adjusting content strategy for Google’s AI mode. He says, “No matter how well you engineer your content for AI systems, you can’t optimize your way into authority without broader brand recognition. According to Google’s AI Mode patent, the system evaluates search behavior alongside a wider range of signals in its ecosystem. This includes brand presence across YouTube, Gmail, Chrome, Maps, and anywhere a user might engage with your brand. The old SEO logic followed a simple path: create content, get traffic, and build brand. That... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘ AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that affect user experience and... [...]

Google Ads tracking helps businesses measure the performance of their ads by monitoring clicks, conversions, and user actions. Accurate tracking ensures ad spend drives real results and meaningful insights. Search Engine Journal contributor Ameet Khabra has published an article featuring seven common Google Ads tracking issues. She says, “Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can confidently say it’s the single most important factor affecting... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘AI features in Search & your site, Search Console, SEO community insights’. The GSC team says, “Welcome to Google Search News! In this episode, we dive into the latest updates on AI features in Google Search, exploring how your site can be eligible to be shown. We’ll discuss the new documentation and what it can mean for your SEO. We also cover Search Console updates, including recommendations for some Core Web Vitals. Learn how to identify and address issues that... [...]

AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results. The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’. This video covers the following: The hidden mechanics behind how AI tools select which brands to recommend The three-pillar framework that’s driving 100-300% increases in AI mentions within three months Why AI tools “overwhelmingly reference list... [...]