MOZ contributor Bengü Sarıca Dinçer has published an article featuring useful tips on GA4 custom event tracking for SaaS. She says, “Default metrics in GA4 don’t show what matters. You need to know if users complete onboarding, use key features, or take action after reading your content. Sadly, GA4’s setup feels too complex and was not built for SaaS. I’ve worked through those same frustrations and found a simpler way to get the insights that move the needle. In this guide, you’ll learn how to create custom event tracking in GA4 using Google Tag Manager. I’ll also show you... [...]

Directional Reporting in Google Analytics 4 (GA4) refers to the ability to track and analyze the flow of user interactions across different touchpoints in the customer journey. By using event-based data, GA4 allows businesses to gain insights into how users move from one action to another, providing a clearer understanding of user behavior and enabling more precise attribution of conversions and engagement. This approach enhances decision-making by focusing on specific user paths rather than just page views or sessions. MOZ has published the latest Whiteboard Friday video ‘Essential... [...]