Generative Engine Optimization (GEO) focuses on optimizing content for AI-driven platforms like ChatGPT and Google’s SGE, rather than just traditional search engines. It involves creating authoritative, structured, and conversational content that AI models can reference and summarize accurately. Semrush has published an in-depth article on Generative Engine Optimization. Tushar Pol says, “AI-powered search is exploding in popularity. ChatGPT hit 100 million users faster than any app in history. Google’s AI Overviews now appear for billions of searches every month. People are increasingly... [...]