In establishing and helping your brand survive, your customer’s trust and loyalty are the two most important parameters. Trust is an element that helps you to strengthen the roots of your organization.

Econsultancy columnist Nikki Gilliland has shared three ways to help brands gain customer confidence.

On importance of ‘value’ Gilliland says, “As last year’s record-breaking Black Friday shows, discounts and promotions still hold mass appeal for consumers.

But while this strategy can be effective for increasing sales in the short-term, it can also lead to lower levels of long-term trust. This is largely because shoppers are increasingly wary of promotions that aren’t as good as they sound.

Grocery retailers appear to be most guilty of this – 59% of people say it is the most annoying thing supermarkets do, even being annoying enough to prevent them from wanting to shop there again.

However, it also seems that supermarkets are stuck between a rock and a hard place. With the likes of Lidl and Aldi gaining market share – and low pricing strategies appearing to be the driving force behind their success – how can the other big supermarkets compete?”.

How can brands combat a lack of consumer trust?


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