Are You Using These Facebook Analytics Reports?
Correct analysis of your campaign performance helps you to understand what is required in your marketing strategy and enables you to create high-performing marketing campaigns.
Social Media Examiner’s Mariia Bocheva has published an article highlighting five Facebook analytics reports that can improve your Facebook marketing.
Bocheva says, “Looking for people-centric marketing metrics to track and analyze your customers and prospects? Are you using the reports available inside of Facebook Analytics? In this article, you’ll discover five Facebook Analytics reports to help you make data-backed business decisions.
Why Your Business Should Use Facebook Analytics Reports
Every company has a growth model that includes a set of goals to make it flourish; a goal defines a way to grow. To visualize this, the goal of an online store is purchases. For an app, your goal might be related to daily/weekly/monthly active users. Or your business goal might be related to social media shares, posts, and reactions”.
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