Personalization is the process of tailoring marketing messages and experiences to individual consumers. It can help businesses engage more effectively with their audiences. HubSpot has published a new video ‘How To Create A Chatbot With HubSpot (FREE TOOL)’ on creating Chatbot. The HubSpot team says, “Your website visitors, prospects, and customers expect to connect with you in real time via live chat on your website. But for most companies, supporting one-to-one conversations at scale can be a challenge. With HubSpot’s free chatbot builder software, you can easily... [...]
Archive for the 'E-Commerce' Category
Personalization is the process of tailoring marketing messages and experiences to individual consumers. It can help businesses engage more effectively with their audiences. HubSpot has published a new video ‘The Power of Personalization: Unlocking E-Commerce Success’ featuring useful tips and strategies for personalized marketing. The HubSpot team says, “Dive into the exciting world of E-Commerce Marketing with our latest tutorial! Learn the secrets to turning casual browsers into enthusiastic buyers through the power of personalization. Join us as we break down... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘7 Painfully Common Ecommerce SEO Mistakes to Avoid and How to Fix Them’ featuring Luke Carthy. The Similarweb team says, “How many of the most common e-commerce SEO mistakes do you make? That’s what we’re discussing today with a man who describes himself as right in the center of CRO, growth, and SEO. He is a well-seasoned e-commerce growth consultant and an international speaker who delivers triple-digit growth for e-commerce brands. A warm welcome to the In Search SEO podcast, Luke... [...]
HubSpot has published a new video ‘How Shopify Redefined the Online Shopping Experience’. The HubSpot team says, “Dive into Shopify’s transformative journey from a humble snowboard shop to an e-commerce titan. In this episode, we’ll unpack their key strategies and distill them into actionable lessons for budding entrepreneurs and business enthusiasts alike. Whether you’re seeking inspiration or practical tips to enhance your own venture, Shopify’s story offers a blueprint for innovation and success. Subscribe for more insights, and let us know... [...]
Search Engine Journal has published ‘The Ultimate Multichannel Ecommerce Marketing Guide: How To Drive Discoverability, Performance & Sales’. Kristine Lowery says, “In this comprehensive guide, we’ll walk you through some of the strategies, tactics, and tools you need to master multichannel marketing for your e-commerce brand. Let’s explore four key ways you can improve product discoverability, run smarter ad campaigns, and amplify your online presence: Feed Management. Marketplace Integration. PPC Optimization. Insights & Analytics. 1. Optimize & Organize All... [...]
E-commerce link building is the process of getting other websites to link back to an e-commerce site. The Semrush team says, “Let’s look at seven proven e-commerce link building tactics to earn quality links from trusted sources. 1. Publish High-Quality Blog Content for Specific Keywords High-quality content—like well-written and useful blog posts—is a proven way to improve SEO rankings and increase conversions. But that’s not the only use for an e-commerce blog. Blogging is a great way to generate backlinks over time. Attach a blog to your online store. Then, write articles that... [...]
Rank Ranger has published a new episode of the In Search SEO podcast ‘Five Ways That E-Commerce Business Need to Take Advantage of SEO in 2023’ featuring Yvie Ansari. The Rank Ranger team says, “Are you stuck in the past with your e-commerce SEO? If so, stay tuned to today’s episode with a lady who has over 11 years of experience in tech SEO, content, and social media, and has worked both in-agency and client side. She’s speaking at the next Brighton SEO and currently runs her own agency focusing on a strategic search-first approach. A warm welcome to the In Search... [...]
Yesterday’s e-commerce marketing tactics won’t help you drive conversions OR sales in today’s competitive online marketplace. And when you want to go the e-commerce distance, a carefully planned digital strategy is key. MarketingProfs is hosting a webinar ‘Solutions to Ignite Your E-Commerce Digital Presence & Profit’ on Thursday, May 25, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us for Solutions to Ignite Your E-Commerce Digital Presence & Profit for expert analysis of current trends and digital solutions you can use NOW to reach more... [...]
B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company’s sales efforts. HubSpot contributor Olivia Deng has published an article featuring top 10 B2B e-commerce trends for 2023. She says, “To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In this post, we highlight the top 10 for 2023: 1. Mobile Optimization Will Be Vital The target audience for online retailers are using... [...]
Search Engine Journal has published a comprehensive guide on how to create a WordPress e-commerce website and establish your online sales presence. Roger Montti says, “An e-commerce platform is the content management system used to build and manage an online store. There are generally two kinds of e-commerce platforms: Proprietary SaaS (Software as a Service) E-commerce Platforms. Open-source E-commerce Platforms (WordPress). A proprietary SaaS platform handles all of the technology, hosting, and to varying levels, the SEO of the e-commerce store. The benefit of a proprietary e-commerce... [...]