Customer Relationship Management (CRM) is essential for building strong, long-term customer connections and improving satisfaction. It helps businesses streamline communication, personalize experiences, and drive loyalty. Content Marketing Institute has published a new video ‘How To Prove You Belong in Your Audience’s Orbit’. The CMI team says, “If your business is struggling to get heard above all the online noise, algorithms aren’t to blame — but your approach might be. Modern audiences aren’t waiting to be reached. They’re actively self-sorting themselves into tighter,... [...]
Archive for the 'Customer Relationship Management' Category
This is a reminder for the Adweek webinar on April 9, 2025. Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s... [...]
Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insightsa’. The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.” Content Marketing... [...]
Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue... [...]
Social care helps marketers and business owners by enhancing customer engagement, building brand loyalty, and improving reputation management. Proactive support on social platforms drives trust, retention, and sales growth. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Social Care: The Path to Happier Customers and Increased Sales’ featuring Nikki Rausch. This episode covers the following: How Social Care Benefits Marketers and Business Owners Social Care... [...]
Content Marketing Institute has published a new video ‘How To Avoid Content Chaos in the AI Age’. The CMI team says, “Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesn’t equal content impact. Robert Rose of the Content Marketing Institute explains why getting people — and tools — to work together matters more than ever.” Content Marketing Institute [...]
Digital Marketing Depot has published a new white paper ‘Beyond the Purchase: The Future of Consumer Behavior in 2025′. The DMD team says, “Businesses are now challenged to transcend traditional roles and become true partners in their customers’ lives. Understanding this dynamic requires a delicate balance between staying true to core missions and embracing new practices that resonate with a diverse, informed, and engaged audience. It demands an understanding of emerging trends while balancing the agility to implement strategies that foster meaningful relationships. This... [...]
Customer Identity Management ensures secure and seamless access to digital services while protecting user data. It helps businesses personalize experiences, improve security, and comply with privacy regulations. HubSpot has published ‘Understanding Customer Identity Management: A Guide to CIAM’. Tristen Taylor says, “Implementing customer identity management involves various processes essential for a robust system. Key components include user registration, authentication, and profile management, supported by technologies like OAuth, OpenID Connect, and biometrics. To effectively... [...]
Unlocking Customer Lifetime Value (CLV) is essential for sustainable business growth, focusing on long-term customer relationships over one-time sales. By maximizing retention and personalized engagement, brands increase profitability and customer loyalty. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing... [...]
Content Marketing Institute has published a new video ‘Inspire Audiences With Vision, Not Repetition’. The CMI team says, “Click-bait titles and generic, tip-based AI content might bring all the consumers to your yard. But will they stick around if all you’re serving them is the same “vanilla” tips and ideas they can get anywhere else? Content Marketing Institute’s Robert Rose contends that marketers have gotten so obsessed with answering today’s frequently asked questions that they’ve forgotten how to inspire tomorrow’s. Robert shares an approach to creating... [...]