Building trust in marketing is crucial as it fosters customer confidence, encourages repeat business, and strengthens brand loyalty. Trust-driven marketing leads to higher engagement, better conversions, and long-term success. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Building Trust in a Changing World: How to Make a Lasting Impact’ featuring Alex Cattoni. It covers the following: About the Erosion of Consumer Trust The New Buyer’s Journey and Mindset... [...]
Archive for the 'Customer Relationship Management' Category
Excellent customer service is essential for building trust, loyalty, and long-term relationships with customers. It directly impacts brand reputation, customer retention, and business growth. HubSpot contributor Anna Rubkiewicz has published an article featuring 70+ customer service statistics for 2025. She says, “HubSpot surveyed 1,400 customer service leaders to find out what challenges they’re facing, their goals, and how they use technology to deliver excellent customer service. Download our free report to learn how service teams across the globe deliver on core metrics. 70+ Customer... [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘The Power of Identify Building Lifelong Customers’ featuring Veronica Romney. It covers the following: Why Should Marketers Focus on Buyers’ Aspirational Identity Find It: How to Research Your Customer’s Identity Prove It: How to Validate Your Identity Marketing Hypothesis Name It: How to Develop Your Identity-Based Slogans and Name Dress It: How to Bring Identity Marketing to Life. Social Media Examiner [...]
Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Making Customer Stories Profitable: A Proven Framework’ featuring Joel Klettke. The SME team says, “Struggling to get real results from your customer stories? Not sure how to turn client wins into content that drives leads and sales? This video explains a proven system for turning one customer interview into a whole campaign’s worth of powerful marketing content, helping you build trust, boost conversions,... [...]
Search Engine Journal has made available the replay of its webinar, ‘How To Make More Customers Click, Choose & Walk Through Your Doors’. Heather Campbell says, “Local search is make-or-break for small businesses. Want to know what really drives in-store visits? Find out in our expert-led webinar. You’ll get: ✅ 2025 shopper insights from 2,000+ consumers, worldwide. ✅ Practical SEO tips for Google, Apple, voice assistants & AI tools. ✅ Proven tactics to improve local SERP visibility. ✅ Digital signals that matter most to consumers. ✅ Ways to improve... [...]
This is a reminder for the Adweek webinar on Thursday, June 12, 2025. Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement. As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly. Adweek is hosting a webinar,’ Master Consumer Agility With AI-Driven Data’ on Thursday, June 12, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Getty Images... [...]
Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement. As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly. Adweek is hosting a webinar,’ Master Consumer Agility With AI-Driven Data’ on Thursday, June 12, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Getty Images for a data-backed look at how brands can use authentic, inclusive... [...]
Customer Relationship Management (CRM) is essential for building strong, long-term customer connections and improving satisfaction. It helps businesses streamline communication, personalize experiences, and drive loyalty. Content Marketing Institute has published a new video ‘How To Prove You Belong in Your Audience’s Orbit’. The CMI team says, “If your business is struggling to get heard above all the online noise, algorithms aren’t to blame — but your approach might be. Modern audiences aren’t waiting to be reached. They’re actively self-sorting themselves into tighter,... [...]
This is a reminder for the Adweek webinar on April 9, 2025. Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value. Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET. The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s... [...]
Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insightsa’. The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.” Content Marketing... [...]