A Customer Loyalty Program rewards repeat customers with exclusive benefits, encouraging long-term engagement and retention. It helps build strong brand relationships and boosts overall sales through customer satisfaction. Digital Marketing Institute has published ‘The Marketer’s Guide to Running a Successful Customer Loyalty Program’. Dan Hughes says, “In an age where consumers are overwhelmed by choice and demand personalization, driving customer loyalty is essential to a company’s long-term growth and success. As a result, many brands are investing in loyalty programs,... [...]