At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]

Content Marketing Institute has published a new video ‘Show, Don’t Tell: Putting CX at the Center of Marketing’ featuring Zontee Hou. The CMI team says, “This is a clip from Zontee Hou’s session at Content Marketing World 2022 called: Show, Don’t Tell: Putting CX at the Center of Marketing.” Content Marketing Institute  [...]

Attracting interest in a tool or product may be the easy and fun part of building a business, but converting inquiries to purchasers is when it gets hard. MarTech is hosting a webinar ‘ Harnessing the Power of Customer Data to Stay Ahead of the Competition’ on Thursday, April 27, 2023. The MarTech team says, “Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion. You’ll learn: How to develop a brand’s top personas and ideal customer profiles (ICPs) Key strategies to acquire and engage the right customers Proven campaigns to... [...]

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]

Contentsquare has published a new report ‘2023 Digital Experience Benchmark’ for improving customer experience. The Contentsquare  team says, “User frustration affects one-third of visitor sessions, but sites with high customer engagement drive 19% higher conversion rates. Measure what matters most to your users and optimize customer satisfaction to drive growth. The digital landscape saw a mix of results in 2022, with traffic showing an upward trend of 5%, while user conversions experienced a slight dip of 3%. The key to CX success? Understanding the customer journey. The 2023... [...]

This is a reminder for the MarTech webinar to be held on February 23, 2023.  MarTech is hosting a webinar ‘ Master the CX Trifecta in 2023: Data, Content & Tech’ on Thursday, February 23, 2023. The MarTech team says, “In this webinar, an expert panel will discuss the findings of Acquia’s latest Customer Experience Trends Report (based on data from 2,000 consumers and 200 marketers from the United States and the United Kingdom), including the CX trifecta: first-party data strategy, content, and composable technology. You’ll learn about: First-party data strategy and how... [...]

Looking ahead to 2023 and beyond, businesses worldwide are facing lots of uncertainty. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. MarTech is hosting a webinar ‘ Master the CX Trifecta in 2023: Data, Content & Tech’ on Thursday, February 23, 2023. The MarTech team says, “In this webinar, an expert panel will discuss the findings of Acquia’s latest Customer Experience Trends Report (based on data from 2,000 consumers... [...]

Great customer experience enables you to stand out from competitors. It provides a way to accelerate your sales. eMarketer has published five charts explaining five ways to improve customer experience. The eMarketer team says, “Providing a good customer experience (CX) isn’t just about getting positive reviews online—it’s about creating a relationship with your customer. It’s also about a better bottom line, which is harder to achieve these days as consumer spend slows. Here are five charts on how and why you should be thinking about CX, and who is responsible for it. 1. CX may... [...]

Forrester has published the latest episode of the What It Means podcast ‘CX Teams Face Diverging Fates In 2023’ featuring Rick Parrish, VP, Research Director. The Forrester team says, “2022’s Customer Experience Index (CX Index™) results saw the first significant decline in CX quality since 2017. This occurred partly because companies sat on their laurels after big performance gains during the height of the pandemic. But customer expectations are always evolving; sitting still means falling behind. Listen to the full episode to get more of our predictions and guidance for... [...]

This is a reminder for DMI’s webinar to be hosted on November 24, 2022.  Digital Marketing Institute is hosting a webinar ‘How to Build a Customer Centric (CX) Strategy in B2B’ on Thursday, November 24, 2022. Presenters Maria Svejdar, Head of Marketing, Communications and Customer Experience (CX), GS1 Ireland Will Francis, Marketing Educator and Author The DMI team says, “Before Covid, businesses were all a-buzz about CX, recognizing that by employing a customer centric approach to their marketing strategy they gave themselves a competitive edge – which would... [...]