Today, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace, and customer expectations have reached an all-time high, this approach will no longer cut it. MarTech is hosting a webinar ‘Build high-impact customer experiences with actionable consumer insights’ on Thursday, August 17, 2023. The MarTech team says, “Join Best Egg’s Head of Innovation and New Product Development, Katie Hanson, and DISQO Product Evangelist Roddy Knowles for a timely discussion about how Best Egg leverages actionable... [...]

Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Adweek is hosting a webinar ‘Transforming Customer Acquisition With AI: First-Party Data Is Key’ on Wednesday, August 30, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from Jason Perocho, VP of product marketing at Amperity, who will examine how brands can use AI and machine learning to take control of freely given and owned customer data and deliver exceptional results. You’ll find out: Why innovative leaders are deciding to own their customer... [...]

More than 60% of business leaders believe that implementing AI will increase productivity. Adweek is hosting a webinar ‘How AI Will Change the Face of Customer Experience: Embrace the Revolution’ on Tuesday, August 15, 2023, at 1.00 pm EDT. The Adweek team says, “Join Jascha Kaykas-Wolff, president of Lytics, who will unpack how organizations can take advantage of AI now to deliver great experiences, where the technology is headed, and how this will change data-driven organizations. You’ll find out: What’s changing in AI and how to stay informed in the rapidly evolving landscape Customer... [...]

This is a reminder for the DMI webinar to be held on June 27, 2023. Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of your industry, this session is tailored to any app category, equipping you with the knowledge to optimize installations and skyrocket app engagement. Discover the art of designing QR... [...]

Digital Marketing Institute is hosting a webinar ‘Supercharge Your Customer Experience with the Power of QR Codes’ on Tuesday, June 27, 2023, at 1:00 EDT. The DMI team says, “In this webinar, we will dive deep into the world of QR codes and app deep linking, revealing the secrets to creating flawless user experiences. Regardless of your industry, this session is tailored to any app category, equipping you with the knowledge to optimize installations and skyrocket app engagement. Discover the art of designing QR codes for maximum scanning efficiency, uncover potential pitfalls,... [...]

This is a reminder for the Adweek webinar to be held on June 6, 2023.  Adweek is hosting a webinar ‘Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time For a CDP’ on Tuesday, June 6, 2023, at 1.00 pm EDT. The Adweek team says, “Learn where your brand falls on the CX maturity model and how to determine if a CDP is the right fit from KPMG LLC’s managing director of marketing consulting, Ryan Doubet, and Acquia’s VP of sales and marketing, Jake Athey. You’ll find out:  The five signs that you need a CDP Steps to move to a single source of truth for all... [...]

Despite their digital investments, many companies still fall short of providing even a satisfactory customer experience. Irrelevant product recommendations, overly complex checkout processes, mistargeted ads and emails can all lead to dissatisfaction and churn. Adweek is hosting a webinar ‘Siloed Data Is Killing Your Customer Experience: 5 Signs It’s Time For a CDP’ on Tuesday, June 6, 2023, at 1.00 pm EDT. The Adweek team says, “Learn where your brand falls on the CX maturity model and how to determine if a CDP is the right fit from KPMG LLC’s managing director of marketing... [...]

Customer experience is one of those marketing buzzwords that has been gaining traction over the past number of years. Digital Marketing Institute has published ‘The DMI Guide to Customer Experience (CX)’. This guide covers the following contents: Introduction Chapter 1: What is Customer Experience (CX)? Chapter 2: Starting Your CX Journey Chapter 3: Building Your CX Program Chapter 4: Strategic Considerations of Customer Experience Chapter 5: Winning at CX Conclusion. The DMI Guide to Customer Experience (CX) Digital Marketing Institute  [...]

This is a reminder for the MarTech webinar to be held on April 27, 2023.  MarTech is hosting a webinar ‘ Harnessing the Power of Customer Data to Stay Ahead of the Competition’ on Thursday, April 27, 2023. The MarTech team says, “Join Karen Naves, Tealium’s SVP of Global Demand Generation, for this lively and engaging discussion. You’ll learn: How to develop a brand’s top personas and ideal customer profiles (ICPs) Key strategies to acquire and engage the right customers Proven campaigns to retain and delight your audience Cross-sell campaigns that’ll wow the socks off... [...]

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are you hoping to get out of your marketing technology? Do you need help getting there? At the heart of the CDP lies the data that fuels customer insights. In a recent research study, nearly two-thirds of marketing leaders said they look to service providers... [...]