Without a standardized data format used across your campaigns, you’re not only missing out on proving ROI but also opening yourself to lower ROI via wasted ad spend and potential privacy concerns.

MarketingProfs has published a new report ‘The State of Modern Marketing Data Standards’ featuring seven steps to raising ROI with standardized data.

The MarketingProfs team says, “This free report also presents seven steps for implementing data standards at your company to increase your marketing ROI with better targeted ads, less wasted ad spend, and better attribution. Download it now to learn how you can…

  • Increase your advertising ROI by up to 30%—making data standards a financial benefit, not a cost
  • Protect your brand from running ads near unsuitable or unsafe content
  • Reduce wasted ad spend resulting from mismanaged or unorganized ad creative shared with partners and agencies”

The State of Modern Marketing Data Standards

MarketingProfs

Sharing is caring