Kissmetrics is hosting a webinar on ‘How Kissmetrics can help you get the most out of your behavioral data’ on Thursday, September 21 at 10.00 am PT. The webinar will guide the attendees on how they can utilize behavioral data to enhance their online business. The Kissmetrics team says, “Your prospects and customers are leaving you a beautiful digital trail of their behavior. It shows what they’re doing on your website and products — what they like, don’t like and why. It reveals who your best customers are and how to get more of them. Capturing and leveraging that... [...]

With right data you can marke correct marketing decisions and help your organization grow along with your marketing success. Business.com writer Jasmine Morgan has shared seven tips to help marketers enhance their marketing with the use of data. Morgan says, “Let’s explore the seven most common techniques in predictive analysis with associated marketing applications. 1. Data visualization The first and easiest step in using predictive analytics for marketing is getting accustomed to data by creating visual representations. This approach requires almost no technical knowledge; a simple... [...]

Entrepreneur is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 11.00 am CDT. The webinar will focus on using customer data for enhancing marketing efforts and results. Webinar speakers Gene Marks, Owner, Marks Group PC Norman Guadagno, SVP of Marketing at Carbonite Entrepreneur team says, “In this second of a four-part How-to Digital Series organized by Entrepreneur and Comcast Business, our expert panel will discuss the latest tools, technologies and best practices for collecting and then using your customer (and prospect) data to provide... [...]