Research: 57% Marketers to Focus More on Cross-Channel Measurement
In this multi-device, marketers are facing challenge to reach customers on computers, tablets and mobile. When it comes to mobile, it has created a huge opportunity for the markters to reach all – young and old who are connected to Internet almost all the time.
Markters have realized this and so according to an eMarketer report, 57% of them plan to focus more on cross-channel measurement in 2017.
Here are more findings presented in the report:
- 40% marketers intend to occupy their time on advertising content
- 38% plan to spend more on programmatic media buying
- Around 22% marketers are going to focus on online retargeting and the same number of marketers are planning to spend time on online-to-offline retargeting
- 47% marketers stated that they will invest time in programatic media buying for established formats.
Comments are closed.