Social intent data is all about understanding the actions of buyers to understand what they are interested in. According to Marketing Blender, 55% of B2B buyers search for information on social media and 84% of CEOs and VPs use social media to make purchasing decisions.Understanding social intent and utilizing it rightly can help marketers be more successful over the social media.HubSpot’s Jingcong Zhao has published an article covering some important tips to leverage social intent data for empowering social media marketing campaigns.Zhao says, “Social intent data includes any... [...]