Social media has enabled the brands to serve their customers even better. It helps them stay connected with the customers and offer the customer service.Econsultancy columnist Nikki Gilliland has shared six mistakes that should be avoided in social media customer service.Gilliland says, “Faster, easier, and far more convenient – social channels can streamline processes and satisfy customers in the process. Or at least, that’s the general idea.Despite the uptake of brands using social media in this way, it’s not always easy to keep on top of, as many brands fall foul of common... [...]