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Monday, October 19, 2020

Archive for the 'Mobile analytics' Category

Google Analytics: Scientific strategy for site improvement #ad

Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand what type of content and marketing messages make your customers respond and become fans. You can use this type of information to come up with offers, products and services that your customers will gravitate toward. Do you want the power of Goggle’s... [...]

‘Realising the potential of mobile analytics’ – EConsultancy

Nikki Gilliland says, “We know the path to purchase is becoming increasingly fractured, with consumers jumping from online to offline and across a multitude of devices. However, in order to improve this increasingly complex customer journey, it’s vital for marketing measurement to also evolve. According to research by Google and Econsultancy, leading marketers are 75% more likely than the mainstream to have moved to a more holistic model of measurement in the last two years. What’s more, leading marketers are 83% more likely to than their peers to include cross-device data. Of course,... [...]