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Wednesday, January 20, 2021

Archive for the 'SEO Tips' Category

SEO Competitive Analysis for B2B [Video]

MOZ has published a new Whiteboard Friday video ‘SEO Competitive Analysis for B2B’ featuring Joyce Collardé. The MOZ team says, “In the B2B space, it’s important to be realistic about who your competitors are. Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a competitive SEO audit, helping you address your improvement areas and surpass your competition in the SERPs”. SEO Competitive Analysis for B2B MOZ  [...]

21 Smart Google SEO Tips for 2021 [Video]

MOZ has published a new video ’21 Smart Google SEO Tips for 2021′ featuring Cyrus Shepard. Watch this video to improve your SEO performance this year. The MOZ team says, “Happy new year, readers! We’re back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: Moz SEO expert Cyrus Shepard shares his top 21 tips for successful Google SEO in 2021, including what to prioritize and what to look out for in the year ahead. He’s also included a bunch of helpful resources for your reference in the transcription below! Watch and enjoy, and... [...]

JavaScript SEO: An In-Depth Guide

SEMrush contributor James Brockbank has published ‘JavaScript SEO: An In-Depth Guide’. This guide covers the following: What Is JavaScript? What Is JavaScript SEO? How Does Google Crawl and Index JavaScript? How To Make Your Website’s JavaScript Content SEO-Friendly Server-Side Rendering vs. Client-Side Rendering vs. Dynamic Rendering Common JavaScript SEO Issues and How To Avoid Them. JavaScript SEO: An In-Depth Guide SEMrush  [...]

Portent Shares 5 SEO Best Practices for 2021

An effective search engine optimization strategy remains at the heart of running any business today. Your SEO practices should align with the changing search algorithms. Portent contributor Evan Hall has shared five SEO best practices for 2021. He says, “We want to make our SEO practice the best, not have the best boxes to check. 1. It’s Time to Think About Mobile-Only Indexing We’ve heard the directive “think mobile first” from Google since at least 2011, but I’m certain most of us still review websites using desktop resolutions. This will have to change! Google recently announced that... [...]

Complete Guide to the Disavow Tool

The Disavow Tool helps SEO experts and website owners to protect their websites from receiving any penalties from Google or avoid any ranking drops due to unwanted toxic backlinks. SEO Hacker’s Sean Si has published a ‘Complete Guide to the Disavow Tool’. He says, “Recently, Google announced that the Disavow Tool is finally being migrated to Google Search Console after being left when Google Search Console legacy tools were migrated last year. They gave the disavow tool a fresh but still simple interface and a few improvements. There are so many tools out there that... [...]

SEO for Beginners: An Introduction to SEO Basics [E-book]

Search Engine Journal has published a new e-book called ‘SEO for Beginners: An Introduction to SEO Basics’. The SEJ team says, “Have you ever wondered what it takes to show up on the first page of Google for search queries related to your product or service? Are you looking to get ahead of your competition and gain more organic traffic, leads, and conversions from your website? Then you need to learn search engine optimization (SEO). Applying these SEO tactics will help increase your website’s visibility in the organic search results of major search engines. In today’s digital... [...]

Anthony Church on conversion tracking & SEO [Video]

Search Engine Land’s Barry Schwartz has published a new video on conversion tracking & SEO featuring Anthony Church. He says, ” In this vlog series, I met with Anthony Church, VP of client services at Interact Marketing; he works for Joe Beccalori, who I interviewed before. Anthony and I went to the same university, Baruch College, City University of New York, and then we both fell in love with search marketing. In our conversation, we spoke about two primary topics: (a) conversion tracking and (b) what SEOs should focus on. Conversion tracking is vital because without tracking... [...]

The Top 25 Moz Blog Posts of 2020

Morgan McMurray has published an article compiling the Top 25 Moz Blog Posts of 2020. She says, “Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges! We’re looking forward to what 2021 has in store, but in case you missed anything, we’ve compiled the top 25 most-read... [...]

White Hat & Black Hat SEO Linking – Are these Labels Still Relevant [Podcast]

Search Engine Journal’s Brent Csutoras has published a new podcast episode ‘White Hat & Black Hat SEO Linking – Are these Labels Still Relevant’ featuring Kevin Rowe. Podcast Announcement Loren Baker of SEJ & Kevin Rowe of Purelinq will be discussing the use of the “black hat” and “white hat” terminology in the SEO world and whether it’s still relevant. – What does Black Hat SEO mean? – What is Black Hat linking? – If an enterprise company or a large agency pays a vendor for a link, are they now a Black Hat agency? – I thought Black Hat was more so... [...]

The Biggest SEO Trends of 2021, According to 42 Experts [E-book]

Search Engine Journal has published a new e-book titled ‘The Biggest SEO Trends of 2021, According to 42 Experts’. It covers the most important trends you need to know next year, according to 42 of today’s top SEO professionals. The SEJ team says, “In The Biggest SEO Trends of 2021, According to 42 Experts, learn how the following SEO outlooks will influence the way we do SEO in 2021: Focus on user + search intent Customer analytics, retention, and lifetime value Brand SERP optimization, knowledge graphs, and entities Core Web Vitals and page experience optimization All SEO... [...]