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Thursday, January 28, 2021

Archive for the 'SEO Tips' Category

Setting Your SEO Strategy [Podcast]

Searchmetrics has published a new episode of the Voices of Search podcast episode titled ‘Setting Your SEO Strategy’ featuring Cassie Dell. Episode Overview Join host Ben as he continues SEO Workflow Week with Searchmetrics’ Client Success Manager Cassie Dell to talk about how to correctly establish your SEO strategy. Together they review the strategy setting process and how to communicate its value in the organization. Determining and focusing on specific issue areas with your strategy is key to its effectiveness. If you have a strong technical foundation, you can focus on content and optimizing... [...]

15 Ways to Get More Backlinks in 2021

Link building is one of the most important processes to drive quality referral traffic, improve domain authority, and organic ranking. With quality backlinks, you can continue to grow your SEO rankings. Business 2 Community contributor Sugandha Bansal has shared 15 ways to help you increase your backlinks in 2021. She says, “Every marketer and website owner should use a link building strategy as a growth strategy. Building links for your website’s growth by providing relevant information to the users is one of the most holistic approaches to SEO strategy. But, if you build backlinks for... [...]

Strategies to Improve Your SEO Performance

An effective search engine optimization (SEO) strategy helps you to grow your online reach and make more sales online. Well-researched SEO techniques can enable you to get more interested customers to your website. Search Engine Guide’s Robert Clough has shared seven effective SEO strategies to help you achieve your business growth. Clough says, “Check out these helpful SEO strategies to improve your rankings in search engines and help your business thrive. 1. Target Relevant Keywords Finding the right keywords can help your website appear in relevant search queries. Doing keyword research... [...]

20 SEO Myths You Should Leave Behind in 2020 [Guide]

HubSpot has published a new guide titled ’20 SEO Myths You Should Leave Behind in 2020′ to help webmasters and marketers improve their SEO performance in 2021. The HubSpot team says, “The SEO myths guide helps answer questions like: How much does having a secure HTTPS website matter? Do meta descriptions have a big impact on search rankings? Does Google still care about local search? Do pop-ups always hurt my search ranking?”. 20 SEO Myths You Should Leave Behind in 2020 HubSpot  [...]

SEO Best Practices to Deal with Duplicate Content

Quality and original content play an important role in getting your website listed in the search engine result pages. Duplicate content may harm your rankings. SEMrush contributor Alex Buckingham-Bullock has shared SEO best practices to deal with duplicate content. He says, “In this guide, I’ll look deeper into the causes of duplicate content, the best ways to avoid it, and how to make sure competitors can’t copy your content and claim that they are the original creator. The Impact of Duplicate Content Methods to Prevent Duplicate Content What If My Content Has Been Copied Against... [...]

The Definitive Guide To SEO In 2021 [Guide]

Backlinko has published a new guide called ‘The Definitive Guide To SEO In 2021’. This guide covers the following: Chapter 1 Core Web Vitals Chapter 2 Google Passage Ranking Chapter 3 Optimize for Featured Snippets Chapter 4 The Rise of Visual Search Chapter 5 Domain Authority 2.0 Chapter 6 Video Continues to Surge Chapter 7 Master Search Intent Chapter 8 Combat Decreasing CTRs Bonus Chapter Quick SEO Tips for 2021. The Backlinko team says, ” This is the ultimate guide to search engine optimization in 2021. And let me be clear about something: This is NOT your average “SEO in... [...]

SEJ Shares Three Things You Must Know about SEO in 2021

The SEO landscape continues to evolve every year. Ongoing algorithm changes and the search engines’ efforts to make search a better experience for users, make the SEO a topic of the experiment for every webmaster and marketer. Search Engine Journal’s Andrew Dennis has published an article highlighting three things that you should know about SEO in 2021. He says, “It’s important to know that search intent and demand are fluid – and much more so than I previously thought. Understanding searcher intent is a critical part of a successful SEO strategy as you need to have a fundamental... [...]

Site Structure for SEO: Four Step Guide

SEMrush contributor Erika Varagouli has published a four-step guide to help you understand and build site structure for SEO. She says, “Your website’s structure is the way that content (pages and posts) is grouped. This is sometimes referred to as your website’s architecture and is all about how your content is linked together and presented to users and search engines. It’s your website’s framework. A good website structure makes it easy for users to navigate between pages and search engines to crawl your content and understand what your site is about. Think about... [...]

Should We Use Subdomains for SEO?

For better search engine rankings, we need to adopt different policies which can help us to get our sites listed on the SERP (search engine result pages). SEO Theory contributor Michael Martinez has published an article highlighting the pros and cons of using subdomains for SEO. He says, “Subdomains are older than the World Wide Web. RFC 1034, adopted in November 1987, defined subdomains this way: “A domain is a subdomain of another domain if it is contained within that domain.” Seems simple enough. And yet generations of Internet pontification have disagreed on whether “www.[whatever]”... [...]

How to Grow Your SEO Traffic by Updating Your Old Content [Video]

Your search engine optimization (SEO) performance depends on the kind of content you publish. Sometimes you can also utilize your old content to attract the search engine bots. Neil Patel has published a new video ‘How to Grow Your SEO Traffic by Updating Your Old Content’ to help you improve your traffic using old content. He says, “You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I’m going to teach you how... [...]