SEO focuses on optimizing content to rank higher in traditional search engine results, while GEO (Generative Engine Optimization) targets visibility within AI-generated answers and summaries. Together, they ensure brands remain discoverable across both search listings and AI-driven discovery platforms.Digital Marketing Depot is hosting a webinar, ‘From SEO to GEO: What the Shift Means For Your Site and Your Brand on Thursday, December 4, 2025, at 1.00 pm EDT.The DMD team says, “The shift from SEO to GEO is real, and it’s... [...]

Google Web Guide is an AI-driven enhancement to Google Search that organizes web results into thematic sections, making it easier for users to explore complex topics. It improves discovery by grouping high-quality, contextually related content rather than showing a simple list of links.MOZ has published ‘A Guide to Web Guide: Our Hybrid Search Future’.Dr. Peter J. Meyers says, “To read the industry news, you’d think that Google search was hurtling toward an all-AI future, but the reality is that most search (even AI Mode) is a hybrid of AI/LLMs — specifically,... [...]

SEO focuses on optimizing content and websites to improve visibility and rankings on traditional search engines through keywords, structure, and performance. SEO for AI extends this approach by optimizing content for AI-driven search and answer engines, emphasizing context, clarity, structured data, and authoritative signals.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Thoughts on SEO & SEO for AI, part 1’.The GSC team says, “In this episode, John Mueller and... [...]

A product mindset in SEO treats content, pages, and user journeys as evolving products, continuously optimized based on user intent, behavior, and feedback rather than one-time rankings. This approach aligns SEO with long-term value creation, improving usability, relevance, and sustainable organic growth.MOZ has published the latest episode of the Whiteboard Friday video ‘Level Up Your SEO Strategy with a Product Mindset’ featuring Gus Pelogia.The MOZ team says, “Frustrated by technical SEO tickets that never get fixed? In this episode... [...]

Regularly evaluating your SEO tools ensures they align with evolving search engine algorithms and your current business goals. It helps you identify gaps, improve performance, and invest only in tools that truly deliver measurable results.Search Engine Land contributor Maria Georgieva has published an article featuring useful strategies to evaluate SEO tools in 2026.She says, “Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test workflows, and connect work to business value.Evaluating SEO tools has never been more complicated.Costs... [...]

Analyzing performance on Google Search helps you understand how users find your website and which keywords drive the most visibility and clicks. It enables data-driven decisions to improve rankings, optimize content, and strengthen your overall SEO strategy.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Analyzing performance on Google Search’.The GSC team says, “The Search Console performance reports are powerful tools to help you analyze your site’s presence and results on Google.... [...]

AIO (Artificial Intelligence Optimization) focuses on refining content, websites, and digital assets so they perform better in AI-driven search and recommendation systems. It ensures brands stay discoverable and relevant as users increasingly rely on conversational AI for information.MOZ has published the latest episode of the Whiteboard Friday video ‘Did We Pass Peak AIO?’ featuring Tom Capper.The MOZ team says, “Has Google reached “Peak AI Overview”? In this episode of Whiteboard Friday, Tom analyzes late 2025 data, revealing a drop... [...]

Search Console insights help brands understand how users discover their content, revealing performance trends, high-impact queries, and optimization opportunities. These insights guide smarter SEO decisions, improve visibility, and strengthen a site’s presence across both traditional and AI-driven search results.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Getting started with Search Console Insights’.The GSC team says, “Search Console Insights centralizes your performance highlights and provides... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Navigating Content Marketing Amidst the Rise of AI’ featuring Tom Capper.In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.MOZ [...]

The LLMs.txt file helps websites clearly communicate permissions and guidelines for Large Language Models that crawl or reference their content. It ensures better control, transparency, and protection of digital assets while enabling safer, more accurate AI usage of site information.Semrush contributor Tushar Fol has published an article answering the question ‘What Is LLMs.txt & Should You Use It?’.He says, “llms.txt is designed to help AI crawlers browse websites more effectively. Right now, these crawlers run into two major challenges:Modern websites are hard to read. Most... [...]