MOZ has published the latest episode of the Whiteboard Friday video ‘Why Does Google Parameter &num= Matter?’ featuring Tom Capper.Watch this Whiteboard Friday, as Tom Capper explores the &num=100 parameter and why its depreciation was so impactful.MOZ [...]

Meta tags in SEO help search engines understand a page’s purpose, boosting relevance and click-through rates when crafted with clear intent. In 2026, optimized titles and descriptions remain vital micro-content signals that improve visibility in AI-enhanced search results.Search Engine Land has published a new guide, ‘Meta tags in SEO: What they are & how to use them’.Rebecca Kelley says, “Meta tags guide search engines and users. Learn what they are, how they impact SEO, and best practices for titles, descriptions, and beyond.Meta tags might seem like... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Search Console, AI, and HTTPs updates Search Console’.The GSC team says, “Explore how AI mode is transforming user interactions by allowing direct execution of tasks in search, such as reserving tables, and understand how Google is improving discoverability for high-quality content creators in Discover. This episode also clarifies how Google is streamlining shopping policies for e-commerce sites, emphasizing the importance of structured data, and highlights... [...]

SEO in the AI era demands a shift from keyword-focused tactics to intent-driven, high-quality, and context-rich content that aligns with AI search models. Businesses must optimize for conversational queries, entity authority, and multi-format visibility to stay discoverable in AI-powered search ecosystems.MOZ has published the latest episode of the Whiteboard Friday video ‘Elevating Your SEO Career and Team in the AI Era’ featuring Travis Tallent.The MOZ team says, “Discover how to thrive in an AI era with Travis Tallent’s SOAR framework. Learn to Streamline... [...]

A technical SEO audit ensures your website is structurally sound, fast, and easy for search engines to crawl and index. It helps identify hidden issues that affect rankings, visibility, and overall search performance.Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How to perform a technical SEO audit’.The GSC team says, “Dive into the world of technical SEO audits with Martin Splitt and gain practical tips for improving your website’s search engine performance. This video guides you through understanding... [...]

Digital Marketing Institute contributor Nicai de Guzman has published an article on Search Everywhere Optimization explaining SEO, GEO, and AEO.He says, “Ranking number one on the Search Engine Results Page (SERP) used to be the holy grail of digital marketing success. If your website hit the top spot for your keyword or your article was in a Featured Snippet, you made it. However, in today’s AI-driven world, that’s no longer enough.Search has evolved beyond the traditional list of blue links. Users now find answers through voice assistants, AI chatbots, and generative search engines... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Search Off the Record tackles SEO and web development’.The GSC team says, “Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google’s mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You’ll hear again about optimizing documentation traffic... [...]

Headless SEO focuses on optimizing websites built with headless CMS architectures, where the front end and back end are separated. It ensures that dynamic, API-driven content remains crawlable and indexable by search engines for maximum visibility.MOZ has published the latest episode of the Whiteboard Friday video ‘What Is Headless SEO?’ featuring Lidia Infante.The MOZ team says, “In this Whiteboard Friday, learn about headless CMSs, the advantages of using them, and the differences in your approach to SEO.”MOZ [...]

Topic clusters for SEO organize content around a central pillar topic with related subtopics, improving site structure and relevance. This strategy helps search engines understand content relationships and boosts ranking authority across interconnected pages.Semrush contributor Alex Lindley has published an article explaining topic clusters for SEO.He says, “An effective topic cluster strategy that involves publishing quality content on relevant topics builds topical authority that helps with search engine optimization (SEO) and generative engine optimization (GEO).When you... [...]

SEO strategies for 2026 will focus on optimizing for AI-driven search engines, voice queries, and user intent rather than just keywords. Success will depend on content relevance, structured data, and experience-focused site design.The latest ‘Exposure Ninja’ video is titled ‘The Best SEO Strategies for 2026’.This video covers the following:• The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)Why one lawn care client... [...]