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Wednesday, May 27, 2020

Category Name: email marketing

15 Email Marketing Metrics That Matter

You can improve your email marketing campaign performance by analyzing its impact on your sales. By evaluating the email open rate, click-through rate and conversion rate you can make required changes to your campaigns. Blogging Wizard contributor Mark Xavier Quadros has shared 15 email marketing metrics that you should consider while planning your next campaign.Quadros says, “As a content creator venturing into email marketing, you have to take time to establish your campaign goals.For instance, metrics for a lead-gen campaign would differ from a campaign that... (Read More ...)

‘Take the First Step: Creating A Great Name Is Your Starting Point’ Webinar April 16 [Webinar]

The COVID-19 pandemic has created a global slowdown. People are not able to go out of their homes. May be this would be the right time to launch your next business. After choosing your niche, the first thing that you need to think about is searching the right business name. Entrepreneur Magazine is hosting a webinar on ‘Take the First Step: Creating A Great Name Is Your Starting Point’ on Thursday, April 16, 2020 at 12.00 pm EST.The Entrepreneur team says, “While not the first thing you might think about during a crisis, spending the time to generate a compelling name can... (Read More ...)

‘Leveraging Personalized Marketing in a Time of Disruption’ Webinar April 21 [Webinar]

According to a Statista report, 78% of U.S. Internet users said personally relevant content from brands increases their purchase intent. A HubSpot study has reported that personalization helps email marketers to increase engagement rates. (Source: Instapage) BORN is hosting a webinar on ‘Leveraging Personalized Marketing in a Time of Disruption’ on Tuesday, April 21, 2020.The BORN team says, ” In 2020, we expect the evolution of customer data technology in marketing to finally hit the tipping point becoming more accessible and cost effective. In the past, there has been... (Read More ...)

‘Search in 2020: Is Your Brand Discoverable?’ Webinar April 8 [Webinar]

Search engine marketing is one of the most important ways to grow your business. By keeping pace with the changing algorithms you can continue to receive more traffic and new customers. Econsultancy is hosting a webinar on ‘Search in 2020: Is your brand discoverable?’ on Wednesday, April 8, 2020 at 3.00 pm BST.The Econsultancy team says, “Traditional search consisted of keywords and blue links. In the queries of today, consumers want answers that identify ratings, locality, opening times and more. We are typing, tapping and talking into more devices than ever. But if your... (Read More ...)

‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ Webinar April 16 [Webinar]

When your subscriber opens your email, they have taken the first step toward a sale. Email deliverability and open rate are the two crucial elements on which your email marketing performance depends. Adweek is hosting a webinar on ‘Increase Email Open Rates and Deliverability: Improve Your Security Posture’ on Thursday, April 16, 2020 at 1.00 pm EDT.The Adweek team says, “Email marketers are always in search of that secret potion that gives their messages greater visibility, higher open rates and improved deliverability. An emerging standard—BIMI (Brand Indicators for... (Read More ...)

Ways to Benefit from Your Email Subscriber Lists

Your email subscriber list is a treasure which can help you to unleash new business opportunities. Practical Ecommerce contributor Carolyn Nye has shared an article to help you find hidden opportunities in your email subscriber lists. Nye says, “I often write about the value of email data. Email marketing continues to be an effective way to drive sales for ecommerce merchants. An active and deliverable email address can contribute significant dollars to your bottom line.Every email database has hidden opportunities in my experience. I’ll address those opportunities in this... (Read More ...)

Alessandro Zamboni is giving away his guide to copywriting tips

Alessandro Zamboni is a successful online marketer who has taken the time to compile a collection of links to copywriting instruction, tips and resources. Initially, it was for his own benefit, but now he is giving a free copy to all interested marketers, as a way to build his audience for his future marketing training.We got a copy to evaluate and found it worthwhile.If you would like a copy, you can get it here: Copywriting Cheatsheet. (Read More ...)

Guide to Tracking Clicks From Emails in Google Analytics

Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance. Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns. Cole says, “It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys.Many off-the shelf solutions, such as Mailchimp,... (Read More ...)

Sendiio 2.0 being released today: for email, FB messenger, SMS text #ad

When it was first announced in in February, 2019, Sendiio was the first (and is still the only) autoresponder that combined the power of:1. email marketing,2. Text Message Marketing and3. Facebook Messenger Marketingunder a single central Dashboard – at a one-time price. It was so popular, that over 3000 copies were bought.Now, a year later, Sendiio 2.0 is ready, with:– new features– optimized improvements of the original features– and completely revamped features(over a dozen updates, in fact.)Today, you can get the newest version, that:► allows you to import unlimited... (Read More ...)

Strengthen Your Business with These Email Marketing Practices

Email is one of the most powerful marketing tools. It helps you to stay in touch with your prospects and promote your products and services in personalized manner. Search Engine Watch contributor Manish Dudharejia has shared four email marketing practices to help you improve your business performance in 2020.Dudharejia says, “Let’s break down the best practices that businesses should be using as they transition their marketing strategies for the new year.1. Embrace the concept of smart permission-based advertisingEmail marketing used to be sort of a wide net that was... (Read More ...)

Four Steps to Writing Great Emails

Email marketing requires great command over language and an ability to create an emotional appeal. Stories can help you to do this. AWeber contributor Jill Fanslau has shared a four-step process to writing great marketing emails with the help of stories. Fanslau says, “Good salespeople and marketers understand the importance and power of storytelling — and they use it to their advantage.It’s why Coca-Cola doesn’t sell you carbonated water, high-fructose corn syrup, phosphoric acid, and caramel coloring — it sells you a “feeling.”The company’s most iconic... (Read More ...)

‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ Webinar January 29 [Webinar]

Authenticity adds value to your marketing. But when it comes to email marketing, there prevails identity crisis due to issues such as phishing. According to CMI, you can secure your brand’s reputation by authenticating email sender identity.Content Marketing Institute is hosting a webinar on ‘The Email Marketing Identity Crisis: Is Your Brand and Audience Armed for the Phishing War?’ on Wednesday, January 29, 2020 at 2.00 pm ET.CMI team says, “In this 60-minute webinar, learn:The evolution of email and the rise of its identity crisisHow modern phishing continues... (Read More ...)