Content Marketing Institute has published a new video ‘Using Data-Inspired Content Pillars’ featuring Brian Piper. The CMI team says, “In today’s fast-paced digital landscape, content marketers often fall into the trap of producing copious amounts of content, hoping to strike gold with a few high-performing pieces. In this clip from Content Marketing World 2023, speaker Brian Piper, Director of Content Strategy and Assessment, University of Rochester, shares a data-inspired methodology that focuses on utilizing data to identify the right key performance indicators (KPIs)... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unleashing the Power of Pillar-Based Marketing’ featuring Ryan Brock. George B. Thomas says, “Pillar pages and topic clusters are common topics in Web content marketing, so you may think you know what to expect in a discussion about pillar-based marketing. However, in Marketing Smarts Episode 560, guest Ryan Brock lays down some pretty controversial statements about his content strategy. At least, controversial to practitioners of traditional SEO. “Search volume does not matter,” he says. “I... [...]

Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place. Semrush contributor Margarita Loktionova has published ‘Building High-Performing Content Pillars: Your Ultimate Guide’ to help you improve content marketing. She says, “We’ll dive into some prime examples of pillar content from the web that successfully incorporate cluster content into their framework. But first, we must understand... [...]