Content pillars are an essential part of a brand’s content strategy and they serve a fundamental purpose: they provide a comprehensive, authoritative exploration of a topic that a reader can get everything they need on that subject in one place. Semrush contributor Margarita Loktionova has published ‘Building High-Performing Content Pillars: Your Ultimate Guide’ to help you improve content marketing. She says, “We’ll dive into some prime examples of pillar content from the web that successfully incorporate cluster content into their framework. But first, we must... [...]