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Saturday, May 30, 2020

Archive for the 'Amazon News and Updates' Category

Cyber Monday was Amazon’s single biggest shopping day

Amazon has announced that this Cyber Monday was the company’s single biggest shopping day in its history.According to Amazon, customers from the whole world ordered more than 18 million toys and 13 million fashion items (combining on Black Friday and Cyber Monday).Jeff Wilke, CEO Worldwide Consumer at Amazon says, “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season. With curated gift guides, convenient shopping experiences, incredible product selection, and free... [...]

Everything you need to know about Amazon’s ad business

Along with the e-commerce, Amazon has also entered the online advertising segment and it is getting positive results. The company’s ad revenue has been growing consistently.Recode contributor Jason Del Rey has shared an article describing the company’s ad performance and other things we should know.Rey says, “Amazon’s ad business, for all its glitz and hype, does not come without significant risk: Namely, that an over-reliance on ads will ruin the Amazon shopping experience.As my colleague Rani Molla chronicled recently, the top of search result pages on Amazon are increasingly... [...]

Amazon sees 39% growth in sales, Q2 2018

In the second quarter of 2018, Amazon’s net sales increased by 38%. The company has reported $52.9 billion in sales. The company’s net income has reached $2.5 billion in the quarter.CNBC’s Eugene Kim says, “Amazon’s net income saw a whopping twelve-fold increase from the year-ago period, to a record $2.5 billion, marking the third consecutive quarter of surpassing $1 billion in profits. Amazon’s quarterly profit topped the $1 billion threshold for the first time in the fourth quarter of 2017”.Commenting on Amazon’s Q2 results, AdWeek’s Lisa... [...]

Achieve success on Amazon by busting these three myths

E-commerce requires you to continuously innovate your strategies and keep your customers satisfied. Amazon as we see it leads the e-commerce domain all over.The new e-commerce brands and marketers have certain myths that keep them away from achieving e-commerce success. Marketing Land columnist Andrew Waber has shared three such myths.Waber says, “Between my work and what I see across the e-commerce landscape, it’s clear that brands need to let go of some of these prior practices to address the current market realities of e-commerce. Additionally, by fostering better interdepartmental... [...]

Amazon may soon launch new ad tools [report]

Bloomberg’s Spencer Soper and Mark Bergen have reported that Amazon may soon come out with advertising tools that will compete with Google.According to Marketing Land, Amazon’s advertising business grew 60 percent in 2017 to $1.7 billion.Soper and Bergen say, “Amazon.com Inc. is taking its most assertive step yet into the digital-advertising market by testing a new display ad offering that threatens multibillion-dollar revenue streams at Google and firms like Criteo SA.The tool lets merchants selling on Amazon’s online marketplace purchase spots that will follow shoppers... [...]

Amazon’s Alexa may feature ads in 2018

CNBC has reported that Amazon is planning to accept advertisements for the Alexa in 2018. As per the report, the company is in talks with with P&G, Clorox and others.Lauren Hirsch says, “With Alexa’s clout anticipated to rise, brands are worried about being left out of the voice-shopping platform entirely. Advertisers and brands are particularly focused on search placement on Alexa because shoppers are more likely to select a top result on a voice assistant than they are on the web, where it’s easy to scroll down or ignore written suggestions.Amazon has hinted in the past... [...]

Amazon achieved 55% share in Black Friday sales

According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday.Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com was fourth on Thanksgiving and fifth on Black Friday, with Kohls.com fifth on Turkey Day and fourth the following day.Amazon didn’t win in every respect in the data from Hitwise, part of digital marketing firm Connexity Inc. In terms of conversion... [...]

How Amazon is using Twitch for influencer marketing

Twitch is a live streaming video platform owned by Twitch Interactive. It is a subsidiary of Amazon.com.Econsultancy columnist Patricio Robles has published an article on how Amazon is using Twitch for influencer marketing.Robles says, “Currently, Twitch has over 100m monthly visitors and claims to reach more than half of all millennial males in the U.S. More than 2m of its 10m daily active users actually broadcast their own streams and nearly half of Twitch users consume more than 20 hours of content on the service weekly.Put simply, even though Twitch is niche, it boasts a ton of highly-engaged... [...]

Amazon Spark is already overrun with #sponsored posts (Marketing Land Video)

Marketing Land’s Tim Peterson has published a video ‘Amazon Spark is already overrun with #sponsored posts’.Peterson says, “Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads.During a recent scroll through Spark’s feed, 20 posts out of 55 were labeled #sponsored (by Amazon, no less). That Amazon would use Spark as a thinly veiled marketing channel to boost its own sales should surprise no one; its community guidelines prohibit brands from steering customers to products sold off Amazon.... [...]

Amazon introduces Amazon Spark

Amazon has launched Amazon Spark within the Amazon app.Here’s how Amazon describes it:Amazon Spark is a place to discover things from people who share your interests. Whether you’re looking for inspiration for home décor or seeking advice for the best long-distance running shoes, Spark makes it easy to discover—and shop—stories and ideas from a community that likes what you like.Spark asks the first time visitors to select interests with which Amazon creates a feed of personalized content from other Amazon customers with similar interests as the customer.Amazon Spark [...]