Forrester’s latest ‘What It Means’ podcast is titled, ‘Fear In B2B Buying, Future Of Experiences, Cisco Live Recap’.The Forrester team says, “As we look back at the spring conference and events season, Forrester analysts dive into three topics that came out of recent industry events.In this episode:VP and Principal Analyst Katie Fabiszak provides her perspective on fear as a motivator for B2B buying decisions, a hot topic at the recent Cannes Lions Festival of Creativity.We get a look into the future of digital experiences from Senior Analyst AJ Joplin,... [...]

The future of B2B sales will be shaped by data-driven insights, personalization, and AI-powered automation. Relationships will remain central, but technology will streamline processes and accelerate decision-making.Gartner is hosting a webinar, ‘ Live SEO Fixes for Real Websites: Gain Authority and AI Search Visibility’ on Thursday, August 28, 2025.The Gartner team says, “You’ll gain practical recommendations for thriving in a volatile B2B environment. Plus, walk away from this session with answers to your vital questions and recommended actions to help... [...]

MarketingProfs is hosting the B2B Marketing Trends Friday Forum on Friday, August 15, 2025.The MarketingProfs team says, “Personalize your marketing to give it more impact—using AI!In this hands-on session, Zontee Hou reveals how to harness your existing marketing data and pair it with powerful AI tools like ChatGPT, NotebookLM, and Gemini to create effective messages that speak to your audience.We’ll walk through where data can have the biggest impact, how to audit what you already have, and how to use AI to surface insights that help you focus on high-value customers, fine-tune... [...]

B2B marketing on TikTok is gaining momentum as brands use short, engaging videos to showcase expertise, share behind-the-scenes content, and humanize their business. By leveraging trends and authentic storytelling, companies can connect with niche professional audiences and drive meaningful engagement.MarTech has published a new guide, ‘B2B marketing on TikTok: What you need to know’.Constantine von Hoffman says, “TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According... [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’.The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]

Content Marketing Institute has published a new video, ‘Want Bigger B2B Wins? Steal Trade Marketing’s Playbook’.The CMI team says, “Trade marketers may not get the media coverage, keynote spots, or lavish award ceremonies their B2B and B2C counterparts commonly enjoy. But their strategies for turning intent into revenue hold valuable lessons B2B brands would be wise to consider. Robert Rose outlines five trade-centric tactics that could revolutionize B2B marketing effectiveness and customer relationships. Read this week’s Rose-Colored Glasses for more details on his actionable... [...]

A B2B buyer journey map visually outlines the steps potential customers take from identifying a problem to ultimately selecting your solution. Unlike B2C journeys, the B2B buying process usually involves several decision-makers, extended timelines, and more intricate decision factors.HubSpot contributor Tristen Taylor has published an article featuring eight steps to creating a B2B buyer journey map.She says, “Creating a comprehensive buyer journey map delivers several significant advantages that directly impact your bottom line:1. Improved Marketing and Sales AlignmentOne of the most... [...]

MarketingProfs is hosting a webinar, ‘Your B2B GPS: Recalculating Routes to Revenue’ on Friday, June 13, 2025, at 2.00 pm ET.The Goldcast team says, “Discover how forward-thinking B2B marketers use Growth Positioning Strategies (GPS) to plot routes, identify roadblocks, create shortcuts, and guide key audiences to high-value destinations while collecting advocates.Join customer journey expert Phoenix Harvey for Your B2B GPS: Recalculating Routes to Revenue.In this free session, you’ll learn:Key components of growth marketing that drive sustainable resultsEasy-win... [...]

B2B data and marketing involve leveraging detailed business information to create targeted campaigns that drive engagement and sales between companies. By analyzing firmographics, purchase intent, and decision-maker behavior, marketers can personalize outreach and improve ROI.Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’.The DMD team says, “MarTech’s latest publication of the “B2B Data Enrichment and Hygiene: A Marketer’s Guide” examines the market for B2B data enrichment and hygiene solutions and... [...]

B2B data enrichment enhances business databases by appending accurate, up-to-date details like company size, industry, and contact information. This process improves targeting, personalization, and overall sales and marketing efficiency. 4oDigital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’.The DMD team says, “In this report you will learn: What factors are driving the adoption of B2B data enrichment and hygiene solutions?What capabilities do B2B data enrichment and hygiene vendors provide?Does my company need B2B data... [...]