B2B data enrichment enhances business databases by appending accurate, up-to-date details like company size, industry, and contact information. This process improves targeting, personalization, and overall sales and marketing efficiency. 4o Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’. The DMD team says, “In this report you will learn: What factors are driving the adoption of B2B data enrichment and hygiene solutions? What capabilities do B2B data enrichment and hygiene vendors provide? Does my company need B2B data... [...]
Archive for the 'B2B Marketing Trends' Category
In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event’s possible ROI. MarketingProfs has published a new report, ‘The Ultimate Guide to Trade Show Marketing’. The MarketingProfs team says, “Download The Ultimate Guide to Trade Show Marketing to discover: 6 overlooked KPIs to demonstrate event ROI (and justify the large investment most events require) 5 ways to integrate technology to boost performance across your event management, marketing, and sales teams Event... [...]
The future of B2B content is driven by data-informed storytelling and hyper-personalization, aimed at building deeper client relationships. Interactive formats and thought leadership will play key roles in capturing attention and driving conversions. MarketingProfs has published a new report, ‘The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era’. The MarketingProfs team says, “Content marketing was barely paying for itself in 2019, according to Walker Sands research. But a lot has changed. SEO content, blogs, and trade journals have increased... [...]
This is a reminder for the MarketingProfs webinar on April 29, 2025. B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success. MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET. The MarketingProfs team says, “At this year’s Spring Training, discover how to: Score big by simplifying your strategy Get grand slam content from generative AI Send powerful... [...]
LinkedIn has published a new report ‘The B2B Marketing Organization of Tomorrow’ featuring insights from the 2024 B2B Marketing Benchmark. The LinkedIn team says, “The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before. Teams will still need a strong foundation of traditional marketing skills, but they will also need to be proficient in newer, more specialized capabilities to thrive in a rapidly changing environment. The B2B marketer of the future must be a versatile and multidisciplinary professional who can blend established... [...]
B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success. MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET. The MarketingProfs team says, “At this year’s Spring Training, discover how to: Score big by simplifying your strategy Get grand slam content from generative AI Send powerful emails that keep your team on base Earn more runs—and sales—using... [...]
The Forrester B2B Summit North America 2025, held from March 31 to April 3 in Phoenix and online, is a premier event for B2B marketing, sales, and product leaders. It offers over 50 interactive sessions on topics like AI-driven engagement, sustainability, and revenue transformation, providing insights into evolving buyer behaviors and digital strategies. Dave Frankland, VP, Research Director, Forrester has published an article featuring five takeaways from B2B Summit North America 2025. He says, “Here are five key takeaways from the event mainstage that can help as you head into planning... [...]
B2B SaaS (Business-to-Business Software as a Service) provides cloud-based solutions that help companies streamline operations, enhance productivity, and scale efficiently. With subscription-based models, businesses can access cutting-edge software without the need for extensive IT infrastructure. MarketingProfs has published a new guide ‘Master the Message: Top 5 B2B SaaS Strategies’. The MarketingProfs team says, “In this free Master the Message guide, you’ll get five proven, actionable strategies. You’ll discover how to align your content with your audience’s... [...]
TikTok for B2B marketing offers a unique way to engage professionals with short, creative videos that showcase expertise, company culture, and industry insights. By leveraging trends and storytelling, businesses can enhance brand awareness and build trust with a broader audience. MarTech contributor Constantine von Hoffman has published an in-depth article on b2b marketing on TikTok. Hoffman says, “Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok. According to... [...]
Search Engine Land contributor Christine Askew has published an article featuring top 6 B2B paid media platforms and where and how to advertise effectively. She says, “Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms – Google, LinkedIn, Microsoft, and more – plus expert tactics to reach decision-makers and drive results. 1. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. But how do you ensure you’re reaching someone truly looking for a food supplier for their... [...]