B2B marketing on TikTok is gaining momentum as brands use short, engaging videos to showcase expertise, share behind-the-scenes content, and humanize their business. By leveraging trends and authentic storytelling, companies can connect with niche professional audiences and drive meaningful engagement. MarTech has published a new guide, ‘B2B marketing on TikTok: What you need to know’. Constantine von Hoffman says, “TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. However, its reach is far broader than that. According... [...]

Content Marketing Institute has published a new video, ‘How B2B Brands Can Ride the Meme Wave to Relevance’. The CMI team says, “B2B marketers might once have dismissed memes as funny “filler content” that rides on the coattails of viral pop culture. But as gen-AI and algorithmic ‘For You’ pages make content more blandly disposable, memes are evolving into fluid, fast-moving containers for shared meaning and relevance. Robert Rose says B2B brands can use memes to prove they don’t just serve the market — they understand it. Find out how in this week’s Rose-Colored... [...]

Content Marketing Institute has published a new video, ‘Want Bigger B2B Wins? Steal Trade Marketing’s Playbook’. The CMI team says, “Trade marketers may not get the media coverage, keynote spots, or lavish award ceremonies their B2B and B2C counterparts commonly enjoy. But their strategies for turning intent into revenue hold valuable lessons B2B brands would be wise to consider. Robert Rose outlines five trade-centric tactics that could revolutionize B2B marketing effectiveness and customer relationships. Read this week’s Rose-Colored Glasses for more details on his actionable... [...]

A B2B buyer journey map visually outlines the steps potential customers take from identifying a problem to ultimately selecting your solution. Unlike B2C journeys, the B2B buying process usually involves several decision-makers, extended timelines, and more intricate decision factors. HubSpot contributor Tristen Taylor has published an article featuring eight steps to creating a B2B buyer journey map. She says, “Creating a comprehensive buyer journey map delivers several significant advantages that directly impact your bottom line: 1. Improved Marketing and Sales Alignment One of the most... [...]

MarketingProfs is hosting a webinar, ‘Your B2B GPS: Recalculating Routes to Revenue’ on Friday, June 13, 2025, at 2.00 pm ET. The Goldcast team says, “Discover how forward-thinking B2B marketers use Growth Positioning Strategies (GPS) to plot routes, identify roadblocks, create shortcuts, and guide key audiences to high-value destinations while collecting advocates. Join customer journey expert Phoenix Harvey for Your B2B GPS: Recalculating Routes to Revenue. In this free session, you’ll learn: Key components of growth marketing that drive sustainable results Easy-win... [...]

B2B data and marketing involve leveraging detailed business information to create targeted campaigns that drive engagement and sales between companies. By analyzing firmographics, purchase intent, and decision-maker behavior, marketers can personalize outreach and improve ROI. Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “B2B Data Enrichment and Hygiene: A Marketer’s Guide” examines the market for B2B data enrichment and hygiene solutions and... [...]

B2B data enrichment enhances business databases by appending accurate, up-to-date details like company size, industry, and contact information. This process improves targeting, personalization, and overall sales and marketing efficiency. 4o Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’. The DMD team says, “In this report you will learn:  What factors are driving the adoption of B2B data enrichment and hygiene solutions? What capabilities do B2B data enrichment and hygiene vendors provide? Does my company need B2B data... [...]

In-person events are the top B2B marketing channel for many companies. Despite the success of events, most trade show pros only scratch the surface of an event’s possible ROI. MarketingProfs has published a new report, ‘The Ultimate Guide to Trade Show Marketing’. The MarketingProfs team says, “Download The Ultimate Guide to Trade Show Marketing to discover: 6 overlooked KPIs to demonstrate event ROI (and justify the large investment most events require) 5 ways to integrate technology to boost performance across your event management, marketing, and sales teams Event... [...]

The future of B2B content is driven by data-informed storytelling and hyper-personalization, aimed at building deeper client relationships. Interactive formats and thought leadership will play key roles in capturing attention and driving conversions. MarketingProfs has published a new report, ‘The Future of B2B Content: How B2B Marketers Are Refining Content Strategy for the AI Era’. The MarketingProfs team says, “Content marketing was barely paying for itself in 2019, according to Walker Sands research. But a lot has changed. SEO content, blogs, and trade journals have increased... [...]

This is a reminder for the MarketingProfs webinar on April 29, 2025. B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success. MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET. The MarketingProfs team says, “At this year’s Spring Training, discover how to:  Score big by simplifying your strategy  Get grand slam content from generative AI  Send powerful... [...]