B2B data and marketing involve leveraging detailed business information to create targeted campaigns that drive engagement and sales between companies. By analyzing firmographics, purchase intent, and decision-maker behavior, marketers can personalize outreach and improve ROI. Digital Marketing Depot has published ‘B2B Data Enrichment and Hygiene: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “B2B Data Enrichment and Hygiene: A Marketer’s Guide” examines the market for B2B data enrichment and hygiene solutions and... [...]

This is a reminder for the MarketingProfs webinar on April 29, 2025. B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success. MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET. The MarketingProfs team says, “At this year’s Spring Training, discover how to:  Score big by simplifying your strategy  Get grand slam content from generative AI  Send powerful... [...]

B2B marketing in 2025 is driven by data, personalization, and AI-powered tools that enhance buyer journeys. Building trust through thought leadership and value-driven content remains key to success. MarketingProfs is hosting a webinar ‘Hit More B2B Marketing Home Runs, You All-Star!’ on Tuesday, April 29, 2025, at 10.30 am ET. The MarketingProfs team says, “At this year’s Spring Training, discover how to:  Score big by simplifying your strategy  Get grand slam content from generative AI  Send powerful emails that keep your team on base  Earn more runs—and sales—using... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Deep Dive Into Consumer Patience and Time to Win’ featuring Jay Baer. George B. Thomas says, “Episode guest Jay Baer delves into “Consumer Patience” and “Time to Win,” detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how they can significantly influence your marketing strategy. Baer and Marketing Smarts podcast host George B. Thomas also bust common myths and share practical tips... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Understanding Your B2B Digital Doppelgänger and AI Decision Matrix’ featuring Andrew Davis. George B. Thomas says, “In particular, you’ll learn what a “Digital Doppelgänger” and “AI Decision Matrix” entail and how they can help you use AI as well as determine how and when to do so. Andrew also provides a series of practical tips for using generative AI effectively. (Note: In the spirit of the topic, the remainder of this introductory text has been generated by ChatGPT,... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Effective B2B Email Strategies for the Win’ featuring Matt Treacey. George B. Thomas says, “Calling all nature nerds: If you could never quite make sense of email marketing dynamics, Episode 576 of Marketing Smarts might be just what you need. Its guest is bestselling author Matt Treacey, who used his background in ecology to reframe email marketing in his book Natural Orders. “I actually found a lot of overlap between some of the stuff that I had been studying and working with in ecology and... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unraveling SEO Secrets for B2B Marketers’ featuring Kyle Roof. George B. Thomas says, “In Episode 573 of Marketing Smarts, Kyle Roof acknowledges the power of the Google algorithm and how it can seem intimidating. “A lot of people are like, ‘It’s so huge. How can you know everything?'” he says. “I don’t know everything. I don’t even know close to everything. I know a little bit. I pull back the curtain here and maybe over there, and that’s all you have to... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. It’s easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities. “Every milestone in revenue also marks another step towards transforming another life and granting... [...]

MarTech has published ‘B2B Marketing Automation Platforms – A Marketer’s Guide’. The MarTech team says, “Discover the benefits of marketing automation and find the perfect platform for your business. This MarTech guide highlights market trends, key players, and expert tips for implementing marketing automation software. Marketing automation platforms automate repetitive tasks, engage customers across channels (email, social media, mobile), and personalize content for a stellar customer experience. By integrating with CRMs and CDPs, they gather valuable data for insights... [...]

Neil Napier‘s team has just launched ReachOutSuite, which creates personal emails for people you want to market to. And some of the best things about it are:  [...]