Conductor contributor Caroline Wilson has published an article on optimizing websites and content for AI-powered search. She says, “The good news is that the rules of the game with AI search aren’t too different from SEO. AI-driven search engines prioritize well-structured, authoritative, and relevant content. Whether you’re looking to improve visibility in AI Overviews or ensure your expertise is effectively recognized by LLMs, follow these best practices to improve visibility in AI Overviews and ensure your content is effectively recognized by large language models (LLMs). 1. Craft... [...]
Archive for the 'AI for Marketing' Category
In 2025, marketers harness AI to personalize campaigns, predict trends, and automate customer interactions more effectively. This smart use of AI drives higher engagement and better ROI across channels. HubSpot has published the latest episode of the ‘This Is the Smartest Way to Use AI for Marketing in 2025’. It covers the following: Future Marketing Playbook with AI Building Ideal Customer Profiles Building Customer Profiles Efficiently Targeted LinkedIn Audience Strategy Targeting... [...]
Agentic AI goes beyond passive tools by taking autonomous actions to achieve goals with minimal human input. It can plan, decide, and adapt, opening new possibilities for automation and intelligent systems. Ask ChatGPT Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Inside the Rise of Agentic AI’. The DMI team says, “In this episode of the DMI podcast, host Will Francis chats with Dikshant Dave, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales... [...]
Forrester has published a new podcast episode, ‘New AI Lessons In Coding, Marketing, And Product Design’. The Forrester team says, “In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs. Here’s a closer look: Senior Analyst Janet Worthington reviews a new study that identifies the risk of hallucinations in AI-generated code and provides guidance on how developers... [...]
Digital Marketing Institute contributor Emma Prunty has published an article answering the question, “Is AI Going to Take My Digital Marketing Job?”. She says, “Let’s begin by looking at the impact of AI on the job market. While it’s hard to effectively predict the future as the technology continues to evolve – some of which we’re not even aware of yet – it’s clear that AI is causing displacement in the workforce. Those feeling the most impact are recent graduates or entry-level workers. For example: According to a report by Oxford Economics, unemployment... [...]
AI in marketing enhances decision-making by analyzing vast datasets to uncover customer insights and predict behavior. It enables personalized campaigns, automation, and real-time engagement across channels. Digital Marketing Institute has published a new episode of the DMI podcast titled ‘The Next Wave of AI in Marketing’. The DMI team says, “In this episode of the DMI podcast, host Will Francis speaks with Jim Lecinski, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how... [...]
SlideRobo is the fastest way to create stunning, Lead-gen ready presentations using just a keyword — no design or writing needed. It’s simple to use. How It Works: Step 1: Type Any Topic or Keyword From “Startup Funding Pitch” to “Weight Loss Plan” or “Salon Marketing Strategy” Step 2: Let AI Work Its Magic SlideRobo builds the content, structure, and design in seconds. Add Lead gen lockers if you want to generate leads. Step 3: Export and Present Download as PPT or PDF or Embed it anywhere (site, blog, landing page, etc.) to collect leads. Your presentation... [...]
HubSpot has published a new guide, ‘Master AI Agents in 2025: The Strategic Advantage’. The HubSpot team says, “Cut through the hype and discover what actually works with AI agents today. This practical guide from HubSpot’s CMO and SVP of Marketing reveals where to start, which applications deliver real value, and how to implement agents that transform workflows without replacing jobs. Learn the insider strategies that are helping forward-thinking companies gain major efficiency advantages in marketing, sales, and operations. Elevate Your Business with AI Agents Join the... [...]
With The GPT Creator Club, using this little-known shortcut (even if you’re not techy), you can build AI-powered apps. The GPT Creator Club has been used by its creators for some time now, but today it becomes available to the rest of us. AI is Revolutionizing Online Marketing John Thornhill and Randy Smith are two of the most respected names in our industry and what they have just stumbled upon may make them even more respected. Not too long ago, they came across a method that is getting startling results for anyone who uses it. This was done almost by accident while creating AI apps for their... [...]
AI voice tools are transforming how brands interact with audiences through natural, human-like speech. From voice search optimization to virtual assistants, they offer new ways to enhance accessibility and engagement. HubSpot contributor Nathan Lands has published an article featuring 2025’s most realistic AI voice tools. He says, “AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound... [...]