HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For’. The HubSpot team says, “Kipp and Kieran dive into the game-changing potential of OpenAI’s new Canvas feature and how it can revolutionize marketing strategies. Discover how AI can serve as your thought partner, helping with everything from long-form content creation to crisis communication preparation. Learn... [...]

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) is creating opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, we’ll explore three game-changing uses that leverage the power of ABM and AI. Digital Marketing Depot is hosting a webinar ‘ABM and AI for Marketers: Priority Use Cases for 2025’ on Tuesday, October 29, 2024, at 1.00 pm EDT. The DMD team says, “Join Alicia Hale, SVP of Growth Marketing and Tom Keefe, Principal GTM Expert at Demandbase as they... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘How To Use AI To Create Viral Short Form Videos’. The HubSpot team says, “Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI to create compelling short form videos from longer content. Learn more on how to teach AI to identify the best talking points, break down a video template for viral potential, and create engaging short form... [...]

AI revolutionizes marketing by enabling personalized customer experiences and data-driven decision-making. It enhances efficiency in targeting, content creation, and campaign optimization, driving better engagement and ROI. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How AI is Transforming Marketing Forever: Latest Trends and Tools Explained’ featuring Michael Stelzner. This episode covers the following: Why AI is Reshaping Industries Potential of Generative... [...]

NotebookLM is an AI-powered tool by Google that helps users explore ideas, generate summaries, and answer questions using their notes. It enhances productivity by turning personal documents into interactive and insightful resources. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024’. The video covers the following: Engineer uses AI to create media quickly. AI empowers... [...]

Personalized AI marketing tailors content and recommendations to individual customer preferences, enhancing engagement and satisfaction. It boosts conversion rates by delivering targeted, data-driven experiences at the right time. Digital Marketing Institute is hosting a webinar ‘Build Your Ultimate Personalized AI Marketing Assistant’ on Wednesday, October 30, 2024. The DMI team says, “Join us for this exclusive webinar, co-hosted by the Digital Marketing Institute and the American Marketing Association (AMA), where we explore how to harness AI Assistants to boost your productivity... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need’. The video covers the following: Differentiating in AI relies on skillful prompting. OpenAI’s new model: simple, direct prompting needed. AI excels with guidance from domain experts. Use AI for scalable expertise reverse engineering. Optimize email writing styles for booking meetings. Integrate agents into teams... [...]

Using GPTs for marketing can significantly enhance customer engagement by generating personalized content, such as product descriptions and social media posts. These models also help streamline campaign strategies by analyzing market trends and automating content creation, making marketing efforts more efficient and scalable. Cyberclick has published a new video ‘Your Guide to the Most Powerful GPTs for Marketing’. The Cyberclick team says, “Get to know the top custom GPTs for marketers in this detailed guide. Whether you’re looking to enhance your SEO or generate creative hooks,... [...]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘He Makes $500M/Year With An AI SaaS Business’. The video covers the following: Using Slack, WhatsApp, for social listening. Applying engineering to company growth and marketing. Providing scalable solutions with tenfold value increase. Transitioned from sales-led to self-serve model. Engineers perform functions for efficient communication. Enterprise complexity alters product use and collaboration. Social... [...]

Search Engine Journal contributor Bill Franklin has published an article featuring a check list on getting quality SEO content out of Generative AI. He says, “With its ability to rapidly produce content at scale, generative AI has quickly become a pivotal content creation tool for any brand trying to maximize its visibility, engagement, and performance online. However, while AI significantly reduces the time from ideation to creation, the real challenge has become clear: How do you make sure the content it generates is relevant, resonates with your brand’s voice, and drives measurable SEO... [...]