AI in digital marketing revolutionizes customer targeting, analyzing vast data for precise audience segmentation. Automated tools optimize ad placements and content personalization, enhancing engagement and conversion rates. Through machine learning algorithms, AI continually refines strategies, adapting to dynamic market trends for unparalleled marketing efficacy. HubSpot has published ‘AI in Digital Marketing — The Complete Guide’. Rebecca Riserbato says, “AI uses machine learning and large-language models (LLM) to analyze big data and turn it into actionable insights, automated... [...]
Archive for the 'AI for Marketing' Category
GA4 (Google Analytics 4) and AI (Artificial Intelligence) are intertwined in the realm of digital marketing analytics, offering powerful insights and automation capabilities. GA4 leverages AI technologies to provide deeper understanding and predictive analytics for user behavior across various digital platforms. Through machine learning algorithms, GA4 can analyze vast datasets and identify patterns to help marketers make informed decisions about their campaigns and strategies. Digital Marketing Institute has published the latest ‘AI with DMI’ podcast episode ‘GA4 and AI: Shaping... [...]
Marketers are leaving money on the table by focusing only on optimizing campaigns and not customer experiences. A campaign that leads to a customized/optimized landing page can have a dramatic impact on overall campaign economics and customer engagement. Digital Marketing Depot is hosting a webinar ‘Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success’ on Thursday, March 21, 2024, at 1.00 pm EDT. The DMD team says, “Join Vishal Maru, Vice President, Digital Solutions at iQuanti, to learn our proven three-step framework for building landing page experiences... [...]
Content Marketing Institute has published a new video ‘Use AI for Doing? You Better Do the Thinking’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. A recent judgment in an Air Canada lawsuit says companies are accountable for incorrect information provided by their generative AI technologies — even if it conflicts with stated policies on other content platforms. Robert Rose says this is a pressing reminder that AI can be a helpful storytelling tool, but it’s up to you to do the strategic thinking required... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘5 AI Tools That Are About To Power Up Your SEO Strategy’ featuring Charlie Witworth. The Similarweb team says, “Is AI going to replace our jobs? No, not anytime soon anyway. But can we use AI tools to work more efficiently? Yes, we can. That’s what we’re discussing in today’s episode of In Search Podcast with Ivana Flynn. Ivana has a professional passion in using SEO to break into new and tricky markets – she’s an author, a public speaker, and an SEO Director, and she certainly knows... [...]
Similarweb has published a new episode of the Marketing Intelligence podcast ‘How to Measure Your Organic Search ROI’ featuring Charlie Witworth. The Similarweb team says, “Your SEO efforts will see ROI for your business in a number of ways – increased visibility, increased traffic, increased engagement, and increased revenue being some examples. But how do you effectively measure this organic search ROI as a whole? Is it possible? That’s what we’re discussing in today’s episode of In Search Podcast with Charlie Whitworth. Charlie is a digital marketing expert,... [...]
This is a reminder for the DMD webinar to be held on February 27, 2024. AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases. Digital Marketing Depot is hosting a webinar ‘AI-Driven Content Strategies for 2024’ on Thursday, February 15, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar... [...]
NicheSites AI launches at 11 AM EST today. At 10 AM, there is a demonstration webinar that shows you how to take advantage of its power to quickly create attractive websites for yourself or for clients. Besides the training, there will be a special deal only offered on the webinar. If it is too late for the webinar, click here to watch the recorded demo now: NicheSites AI Demo Recording. NicheSites AI is new innovative software that is a website builder’s best friend. Why? Because it creates profit-pumping niche websites in just 180 seconds. With this new tool, you can create… ➤... [...]
AI was all the rage in 2023 with teams scrambling to educate themselves on potential impact and opportunities. In 2024, marketers across organizations of all shapes and sizes are expecting to harness its power in more ways, specifically with Content Operations and Marketing Operations taking center stage for proofs of concepts and use cases. Digital Marketing Depot is hosting a webinar ‘AI-Driven Content Strategies for 2024’ on Thursday, February 15, 2023, at 1.00 pm EDT. The DMD team says, “Join this webinar to learn how to incorporate AI into your content strategy to: – Standardize... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Predicting The Future Of Marketing With AI Copilots’. The HubSpot team says, “Kipp and Kieran dive into some of the innovations that will drive the marketing space in the not-too-distant future. Learn more on how you can rely more on AI copilots, monetize those copilots, and how you can have your own personalization engine. It’s time to picture a world where search engines are no longer the primary source of marketing strategies.” https://www.youtube.com/watch?v=KIE8hmH0fLM HubSpot [...]