AI revolutionizes copywriting with its ability to generate tailored, engaging content at scale, optimizing marketing efforts and enhancing brand messaging. By analyzing data and understanding audience preferences, AI empowers marketers to craft compelling narratives and drive impactful communication strategies. Digital Marketing Institute is hosting a webinar ‘How to Use AI for Your Copywriting’ on Tuesday, April 16, 2024, at 1.00 pm ET. The DMI team says, “AI can still be a mystery to those working with copy and content. Kerry Harrison makes AI accessible, showing practical ways... [...]
Archive for the 'AI for Marketing' Category
AI revolutionizes lead generation by analyzing vast datasets to identify and prioritize potential leads, enabling businesses to streamline their marketing efforts and focus on high-conversion prospects. Through predictive analytics and machine learning algorithms, AI enhances lead qualification processes, increases efficiency, and optimizes marketing strategies for better ROI. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Ai Kill Lead Gen Campaigns?’. The video covers the following: Spending time with customers is... [...]
Utilizing AI for ad creation enables personalized targeting and dynamic content optimization, maximizing relevance and engagement with potential customers. By analyzing vast datasets and user behavior in real-time, AI-powered ads adapt to evolving market trends, enhancing campaign performance and driving better results. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Create An 60-Second Ad in 15 Minutes’. The video covers the following: AI video that went viral. Fiverr: Ai agents delivering human-trained services. HubSpot... [...]
Digital Marketing Institute has published its new podcast episode ‘Kerry’s top tips for AI for copywriters’ featuring Kerry Harriso. The DMI team says, “Kerry Harrison, veteran copywriter and AI educator, gives us her top 3 tips for dealing with the proliferation of AI into our copywriting and marketing lives”. Digital Marketing Institute [...]
Personalized marketing tailors messages and offers to individual preferences, enhancing customer engagement and loyalty. By leveraging data insights, it creates targeted experiences that resonate with consumers on a personal level, driving conversion and satisfaction. MarketingProfs is hosting a webinar ‘Personalization Perfected: Conversational AI’s Impact on Demand Generation’ on Wednesday, April 24, 2024, at 12:00 pm ET. The MarketingProfs team says, “Conversational AI is the future of personalized digital marketing. More than a pre-programmed chatbot, Conversational... [...]
Digital Marketing Institute has published its new podcast episode ‘The Human Touch in AI Copywriting’ featuring Emma Prunty. The DMI team says, “In this episode, DMI podcast producer and today’s host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison. Some of the key points in an insightful, wide-ranging conversation: Which AI tools work best for copywriters How to ensure the ‘human’ remains part of the strategic and creative process, such as through Kerry’s concept... [...]
Utilizing AI for marketing enables businesses to analyze vast datasets, personalize customer experiences, and optimize campaigns with unprecedented efficiency, ultimately driving higher conversion rates and ROI in today’s dynamic digital landscape. By leveraging AI’s predictive capabilities and automation tools, marketers can adapt swiftly to evolving trends and consumer preferences, fostering long-term customer relationships and sustainable growth. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To... [...]
AI revolutionizes marketing by enabling data-driven decision-making, personalized customer experiences, and targeted advertising at scale. It streamlines processes, enhances predictive analytics, and empowers marketers to adapt swiftly to evolving consumer trends. HubSpot has published the latest ‘If You Can Adopt These Marketing Principles, Ai Can’t Hurt You’. The HubSpot team says, “Did you know that the simple act of brushing our teeth daily was popularized by a marketing campaign... [...]
Generative AI can revolutionize SEO by crafting diverse, high-quality content tailored to specific keywords and user intents. By leveraging AI-generated content, businesses can enhance their online presence, engage audiences, and improve search engine rankings effectively. Search Engine Journal has published a new e-book ‘Leveraging Generative AI Tools For SEO’. The SEJ team says, “Dive into our comprehensive ebook, Leveraging Generative AI Tools For SEO, and access insider insights and expert strategies to help you revolutionize your SEO with AI-powered tools. Inside, we’ll... [...]
AI is revolutionizing SEO by automating tasks like keyword research, content optimization, and data analysis, enabling marketers to make data-driven decisions and adapt to ever-changing search engine algorithms more efficiently. Additionally, AI-powered tools enhance user experience, improve website ranking factors, and optimize content for voice search, ultimately driving organic traffic and increasing online visibility. HubSpot contributor Curt del Principe has published an article on how AI is impacting SEO. She says, “At HubSpot, we’ve had to make some big swings in strategy ourselves,... [...]