Agentic AI in marketing refers to autonomous AI systems that can make decisions, execute campaigns, and optimize strategies with minimal human input. It enables brands to scale personalization, adapt in real time, and drive customer engagement more efficiently. Content Marketing Institute contributor Dawn Papandrea has published an article highlighting what content marketers need to know about Agentic AI. She says, “In theory, agentic artificial intelligence will execute complex content tasks and autonomously adjust to improve outcomes. But can it fulfill those promises yet? Can leaders... [...]