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Saturday, September 19, 2020

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Stanford Business School Releases Research on Advertisers’ Keyword Bidding

Economics scholars at Stanford Business School have released a research report titled, ‘Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords’. The study is related to keyword auction mechanisms used by Yahoo! and Google. [Read more] [Read more]

Amazon to Launch Weekly Original Series

Amazon is going to launch a weekly original series titled “Amazon Fishbowl with Bill Maher”. The 30-minute program will include live performances by renowned musicians and interviews with authors, directors, and actors. [Read more] [Read more]

eMail Marketing Increases Online Sales

eMail marketing has increased online sales, according to Return Path’s 2006 holiday email marketing survey. Half the people surveyed made purchase decisions based on emails and 50.2% took advantage of email offers. [Read more] [Read more]

Superbowl Advertisers Favor Websites with Sports Content

Superbowl advertisers favor websites with sports content as traffic to these sites have increased. Advertisers have bought up keywords and phrases tied to the big game. [Read more] [Read more]

Kiptronic Announces Ad Network for Podcasting

Kiptronic has announced the introduction of the Kiptronic Podcast Marketplace. Kiptronic’s automated insertion technology allows ads to be inserted into podcasts dynamically, at the point of download. [Read more] [Read more]

Podtrac Starts Podcast On-Line Advertising Auction

Podtrac has started Podcast On-Line Advertising Auction. To facilitate ad sales, Podtrac offers customized podcast media plans, access to Podtrac Demographic Profiles and Podtrac Media Kits. [Read more] [Read more]

Federal Government Asks for Google Search Records – Google Refuses

The federal government has asked Google to turn over search records to support its case for the law on Child Online Protection Act. Google has refused to provide the data. [Read more] [Read more]

Red Door Interactive Hires Paul Bruemmer as Director of Search Marketing

Red Door Interactive, an Internet presence management firm, has hired Paul Bruemmer as Director of Search Marketing. Paul Bruemmer was formerly Principal Business Analyst at Bruce Clay, an SEO firm. [Read more] [Read more]

Federal Spam Case Suspect Pleads Guilty

Daniel J. Lin pleaded guilty to three felony charges, two of which are fraud charges involving unsolicited spam emails sent to computer users. He is scheduled to be sentenced on May 16. [Read more] [Read more]

Alexa Internet Launches Alexa Top Sites on Amazon Web Services

Alexa Internet, a subsidiary of Amazon, has launched Alexa Top Sites on the Amazon Web Services website. The Alexa Top Sites service provides software and web developers with access to lists of websites ordered by Alexa Traffic Rankings. [Read more] [Read more]

U.S Internet Ad Spending to Increase 9.1% in 2006

According to a forecast by TNS Media Intelligence, U.S Internet ad spending is expected to increase 9.1% in 2006, compared to 2005. Internet ad spending stood number 2 in the 2006 growth estimates chart sorted by media. [Read more] [Read more]

BuzzMetrics Acquires Intelliseek and Forms Nielsen BuzzMetrics

Nielsen parent VNU is taking a majority stake in word-of-mouth measurement firm BuzzMetrics. BuzzMetrics has acquired Intelliseek and they will form a new company Nielsen BuzzMetrics and work together to track and analyse online consumer-generated media. [Read more] [Read more]