A Gartner survey reveals that 89% of marketers worry about layoffs, while 87% fear being replaced by technology. In such a climate, personalization isn’t just beneficial—it’s critical for differentiation and achieving impactful results.

Adweek is hosting a webinar, ‘How to Turn Unknown Visitors Into Loyal Customers’ on Tuesday, September 9, 2025, at 1.00 pm ET.

The Adweek team says, “Join ADWEEK and Resonate for an inside look at how leading brands are using predictive data and real-time AI to turn anonymous traffic into personalized engagement.

In this session, you’ll discover:

– How to deliver personalization in real time—even to unknown visitors

– How to identify and connect with unauthenticated visitors from the moment they land on your site—delivering high-impact touchpoints that convert

– Why predictive, person-level data is the key to reaching beyond your CRM

– How to go beyond identity to drive performance with relevance”.

How to Turn Unknown Visitors Into Loyal Customers

Adweek

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