HubSpot on Building a great content experience
In the AI-driven digital era, a great content experience is essential to capture user attention and build trust. Engaging, well-structured, and valuable content keeps audiences returning and fuels conversions across channels.
HubSpot contributor Clinton Joy has published an article on
He says, “When we discuss digital content, two terms often get tossed around interchangeably, but they serve very different roles in your content strategy: content marketing and content experience.
This is the strategic creation and distribution of valuable, relevant content (blogs, videos, podcasts) to attract and retain a target audience, ultimately driving profitable customer action.
A good example of this is a SaaS company publishing a “Beginner’s Guide to Cybersecurity” to generate leads.
Content Experience
This is the environment in which content is consumed, shaped by design, usability, personalization, and interactivity. It’s how content is structured, delivered, and felt by users.
For example, the same cybersecurity guide is presented as an interactive quiz with dynamic visuals and easy navigation.”
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