CMI Shares 15+ Ideas for Remixing, Recycling, and Repurposing Content
Remixing, recycling, and repurposing content maximize the value of existing material by adapting it for new formats and audiences. This approach saves time, boosts reach, and ensures consistent brand visibility across platforms.
Content Marketing Institute has published an article featuring 15+ ideas for remixing, recycling, and repurposing content.
Ann Gynn says, “Marketing teams create a lot of content.
A writer crafts articles for the blog. A visual creator produces videos for YouTube. A designer develops infographics and reports. A social media specialist puts together posts for multiple platforms. An audio expert hosts the podcast. A data analyst measures the value of each tactic and channel to the business. With that assessment, each content creator works to improve what they produce.
That type of siloed content strategy abounds in many businesses. Yet, that approach diminishes the company’s investment and limits the power of all that content.
Successful marketing teams break down those tactical silos with a repurposing strategy. It helps them do more with less and maximize the value of everything they create.”
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