Neil Patel has published a new video, ‘The New Rules of SEO (2025)’.

He says, “If your traffic looks fine but conversions are flat… you might be stuck in what I call The Google Trap. You’re optimizing for visibility while customers are deciding in totally different places. This isn’t about doing more. It’s about showing up where decisions actually happen. You’ll learn why 73% of modern “search” happens outside of Google, how consumers now make decisions across TikTok, Reddit, ChatGPT, Amazon and more, what “Search Everywhere Optimization” really means and how to do it, the key difference between visibility and validation, and why being trusted on 1-2 platforms beats being visible on 10.”

Neil Patel’s Blog

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