Semantic HTML uses meaningful tags that clearly define content structure, improving accessibility and SEO. It helps search engines and assistive technologies better understand and interpret web content.

Search Engine Journal contributor Barry Adams has published an article on why semantic HTML matters for SEO and AI.

He says, “I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I get time to expand it into a proper newsletter.

Then, my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks, I lost the will to complete mine.

But, I thought I should finish my version anyway, as my focus is slightly different and perhaps a bit more practical than Jono’s.

You should still definitely read Jono’s blog; it says all I want to say and more.

Semantic HTML

Let’s start with a quick overview of what semantic HTML is.

As the language upon which the web is built, HTML is a markup that surrounds text to provide it with structure.”

Why Semantic HTML Matters For SEO And AI

Search Engine Journal

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