Customer service in marketing builds trust, strengthens brand loyalty, and turns satisfied customers into brand advocates. It enhances the overall customer experience, leading to repeat business and positive word-of-mouth promotion.

HubSpot contributor Anna Rubkiewicz has published an article featuring 70+ customer service statistics to know in 2025.

She says, “HubSpot surveyed 1,400 customer service leaders to find out what challenges they’re facing, their goals, and how they use technology to deliver excellent customer service. Download our free report to learn how service teams across the globe deliver on core metrics.

70+ Customer Service Stats to Know

The Importance of High-Quality Customer Service

1. With the rise of AI, 88% of CX specialists view personalization as critical for driving customer loyalty. (Zendesk )

2. 43% of customers said that poor customer service experience discouraged them from buying from a brand again. (Salesforce Research )

3. 75% of customers will spend more on brands that offer good CX. (Zendesk Benchmark data)

4. Over 55% of service and support leaders say they will invest in customer journey analytics to drive more sales. (Gartner)”.

70+ customer service statistics to know in 2025

HubSpot

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